Animated explainer
videos are the flavor of the season in the business world today. To put it in
simple words, these videos are made by an operator, usually in animated form
and used for marketing of a brand, product or service. Animated
explainer videos serve to be very economical and
effective and are always the best option regarding marketing.
Going for a professional
explainer video maker always helps the marketing aspect of a company and adds
to the marketing aspect of a company but this should be done only after careful
examination of the kinds of videos produced previously by the video maker and
if they are good and serve the purpose of marketing. You know what doesn’t
catch attention from the audience? Bad explainer videos resulting
reduced publicity and decreased revenues.
A few crucial mistakes
which should always be kept in check while creating an explainer video for your
business. Therefore, to avoid those mistakes always remember these 8 rules
while creating an animated explainer video:
Script: The most important aspect of the video is this.
The scriptwriter who writes the script understands the elements of
storytelling and could visualize the flow of a story. For this, you’ll
need to take help of a professional.
Voice Over: The voice-over is a
very important facet of animated explainer video production. It’s the process
where an appropriate voice that’s fluent and intonation perfect is used to
create a significant impact on the viewers. This can majorly help in the
marketing process.
Research: Always
ensure that complete research is done regarding the service to be marketed.
This research is necessary as it will help incorporate useful things in the
video later. Also, if a similar kind of service is available in the market,
doing a bit of research there helps find its flaws and showcase why the
respective service is better than the existing one.
Audience: The primary purpose of the animated explainer video should
be to serve the right audience. It isn’t necessary to please everyone because
it often arises the situation of “neither here”, “nor there”. So targeting the
right audience is critical.
Duration: Getting caught up
with the time limit of the explainer video is not a good move. Although it
is rightly said that shorter is always better. But, if the video falls short to
incorporate all useful information, the duration of the video is bound to increase,
and a suitable video is created.
Placement: Correct placing of the video is important. One of
the most common mistakes done by companies is that they place
the animated explainer video on the ‘About Us’ page
rather than their home page. The video should catch the viewer’s eye as soon as
they land on your website and hence, it should be placed on the homepage.
Planning: Proper planning
cannot be ruled out. Aspects of placing of the
video, content of the video, the budget of the video, right
audience and so on, everything must be planned well in advance before releasing
the video.
Testing: You know what’s
also important? Effective testing of the video. By this we mean, testing audio
and video separately before releasing it. If it sounds and looks efficient,
only then it’s ready for release.
Therefore, these 8 rules
should enough consideration when an animated explainer video is
made.
Any kind of mistake or shortcoming may have a major impact on the overall
effect of the video on the marketing of the service or product of your company.
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