Monday, 15 January 2018
Sunday, 14 January 2018
Monday, 11 December 2017
The world today is fiercely competitive. It becomes very important for every business to remain unique. Think of it, when you pitch your idea to a client, there are dozens of other competitors ready with their pitches. And more or less their offering is going to be the same. Who would the client give his/her business to? The potential service provider who impressed him/her the most.
That impression building starts right from the RFI (Request for Information) you send to the client. It’s natural that you would want to pack the RFI with lots of data and information on your company’s past achievements. How about packing the PPT with a pitch video? For e.g.; if your company is into electronic surveillance, then along the PPT which you usually send as an RFI, you can send a pitch video done in animation. You can put in images of all the dynamic work you have done for other clients and see the difference for yourself.
PowerPoint presentation from other competitors must be already at the doorstep of your competitors but they will surely be impressed with a pitch video about a business which subconsciously gives you more credit.
Now the stage is set, you have got a positive response to the RFI and you know what the client is expecting. Time now to prepare another PPT and, this time, it’s an RFQ (Request for Quote).
A pitch video that tells what you can do for your clients with some snippets of your innovative ideas in it, it’s sure is a step higher in the impression ladder.
Now comes the part where quite impressed with your quotation the client asks you to submit a proposal. Here’s when you send out another RFP (Request for Proposal) which consists of your proposal of the solution that will help the client to improve their revenues. Every business aims to “transform” and when you give ideas to the customers which improve his sales from top line to bottom line, then he/she will consider you above the rest.
After the client has finally been impressed by your proposal, it’s time he/she will make a visit to you. To win a customer, here you can again make another presentation that talks about your products, services and your track record. Try and create a synopsis and highlight your strengths. Be a little different and include the challenges that might arise. Everyone talks about ‘how good they are’. You can put a list of challenges which might come during the execution of the project. Show all these with an animated pitch video and give plenty of time to the customer to speak.
However, you should never forget that client will also visit your competitor before signing the deal with you, they will have at least 5 quotations at their desk. So, to be that company that bags the business, then think, act, and approach differently. And an amazing pitch video is a very beneficial tool that’ll help you win the coveted deal.
Sunday, 10 December 2017
Wednesday, 6 December 2017
In today’s multi-dimensional world, there’s no such thing as one size fits all. When you have a great concept that demands recognition, why not use every possible entity to make sure your message gets heard?
Traditionally, Infographics have been the end medium for presenting content, and although it’s a tried and true method to broaden your reach, it’s only the beginning of what you can do with that content once it’s an Infographics.
In this post, we will explore a few methods for repurposing your Infographics into other media.
There are two common directions you can take when publishing an Infographics on your blog: hosting the full-size image directly on your page or applying a smaller version, which, when clicked will open to a full Infographics. Both are sound hosting methods, they tend to limit the way you and your readers can share across other channels.
For example, when someone tweets out a link to your Infographics, the tweet will only share the title of the blog post along with the link. This doesn’t help to capture audience attention. A solution to this situation is – you can take advantage of any hard section breaks in your Infographics, separate those out into their own individual sections, and then add share buttons to each one. Now when anyone shares your content they have the option to share one image or multiple images. It will automatically link to your blog post.
Microcontent can come in many different forms. Tweeting out the blog can be considered as micro-content as it’s basically a condensed interpretation of a larger piece of content. The Infographics sections can be considered as micro-content as well. Though it’s not that easy, this way Infographics can be broken down into sections, which is not always possible.
Try pulling out clusters of information or data sets within your Infographics and building them out into a series of “mini-Infographics.” By doing so you’re essentially creating, even more, content that can be used across many channels, as well as extending the shelf life of existing content.
Usually, the content that’s used in an Infographics is just a portion of a larger set of data or information fetched from the original source. You can use this extra content, along with the design style and layout of your Infographics, to your advantage by expanding on the topic through the creation of a white paper or eBook.
All the amazing micro-content you created on the Infographics itself can be used to drive traffic to your white paper or eBook.
Video content that’s quickly becoming one of the top forms of media that’s being consumed, expanding your Infographics into motion graphic is not a bad idea. However, it is a highly challenging content type to develop due to the time required for it. And the skill that usually goes into creating it is something that’s worth viewing.
If a full motion graphic video seems a little too much then instead you can go for a series of shorter animations or GIFs.
From topic research to content development and design, can be an ambitious undertaking. You’ll want to get as much use of it as you can and the above suggestions are a good start.