Sunday, 26 March 2017

Secret Weapon of Successful Businesses: Animated Explainer Videos


Can you tell what your business does in one sentence? Whatever you say, it better be good as people are most likely to forget it about three seconds after hearing. That’s the whole idea behind business pitches – the ability to sum up what your business does in a quick and succinct manner. And all thanks to technology the elevator pitches have improved to something called animated explainer videos.
More and more people are introduced to your product with explainer videos
Videos give you a chance to quickly build trust with your audience
With the help of explainer videos, you can have a deeper connection with your customers and build a relationship that lasts for a long time.
We now look at why successful companies have chosen animated explainer videos as their secret weapon.
No better way of explaining your product in a simple and engaging way
If you’re not able to convey what your product does and then there’s no way people are going to be interested in it. A good animated explainer video makes sure people understand your product and engage them to listen to your message the whole time.
According to a web use study, the average attention span of humans is 8 seconds The apparent increase in simulation has made it hard for humans to hold attention on a particular thing. Why you need to know this piece of information? Because it shows that businesses only have 8 seconds to capture attention with the attractive landing page. Not only do you need to show that you value your customers very much you also need to do it real fast.
That’s where animated explainer videos come into play.
Along with giving out maximum information about your business, they’re great at holding attention.
According to Animoto’s study, 71% of respondents agreed that watching a business video left with them with a positive impression of a company. And more notably, 58%, considered companies who produce video content to be more trustworthy. A good video can easily be differentiated from the bad one. When people realize a high quality video, they are bound to pay attention, they know there’s some serious work behind it. It also plays as a social proof, high quality gives out the message that it took money and time to get it ready, so there must be serious value in the message of the animated explainer video.

Thursday, 23 March 2017

5 Predictions for the Future of Animated Marketing Videos


It’s no surprise that animated marketing videos offers one of the best ways to immediately engage website visitors. As a popular tool in digital marketing, video conserves a website visitor’s time and effort and allows startups to explain their supreme benefits quickly.
Are you still under the notion that affordable, top-quality computer-assisted animation is the thing of the future? Well, the future is now, and the following 5 tips are for anyone making their first animated marketing video.

Whiteboard animation is losing out its popularity… fast and how!

Whiteboard animation is becoming a thing of the past now. At some point in ancient history (somewhere in 2007), a man with a vision discovered the wonders of whiteboard videos. “It’s just drawing in front of a camera!” where the magic words. And not only is the technique easy, but the effect is often hypnotic. A well-done video captivates viewers as you take your idea from a blank whiteboard through growth, evolution, and finally a fully formed product ready to invest in.
But then that’s when the dip came.
There’s a problem with innovations… once a trend catches on, everybody starts doing it. In no time, there was a glut of derivative, lazy, knock-off explainer videos crowding out legitimate content. How long can the viewers see the same thing, especially when they are bad?
Tell us, do you remember the last time you saw a whiteboard animation go viral on a social media platform? Maybe, someday whiteboard animations will rise again. But definitely not today!

What’s on the rise? 3D Animation.

In place of whiteboards, let’s look into the future of animation. Animated videos made in 3D is both better-looking and more affordable than it’s ever been. It doesn’t require a Pixar product to tell a riveting story anymore. So 3D might be right for your video! Good news isn’t it!
Some business concepts work better for 3D video than others. Keeping up with the cartoony familiarity of the traditional animation and also with the stark detail of 3D makes the most sense for businesses with a physical product. Using 3D animation, you can create a lifelike prototype of your vision. Throughout the video it interacts with other objects just like it would in real life.

How about creating different versions of the same video for different platforms?

Avoid making and paying for one single video, and then using that one video across all platforms. The scope of presenting the video to potential customers are endless, so don’t make the mistake of limiting it. To maximize your video’s effectiveness you need to tailor it to the platform it’s presented on.
Usually the norm is that an animated explainer video posted on a website should be 60-120 seconds long. The video features details of a product in an interesting manner, and leave the customer with a complete understanding of how your business helps them.
But a long-form video is never going to get played on a social media platform like Facebook.
Facebook viewers are scrolling through a massive feed, catching up with their friends and family, seeing various other sponsored content, instead of focusing on your one video. So, maybe they just catch some valuable insight from you. So, today’s leading content producers on Facebook are creating short and sweet videos (30 seconds or less). They are perfect for conveying the core principles of their message.
To combat the barrier that Facebook auto-plays videos with the sound muted, these videos are create short, punchy lines to hook the viewers. The goal is to catch the attention of those distracted face bookers as they scroll down through the feed. Once they’re lured into the short video, they should want to click through to the longer presentation on your website for more info. The best part is, once you’ve made the first version of the video it takes minimal effort to edit versions specifically crafted to the various outlets they will stream on. With the help of a good videographer you can edit down and rearrange the material he or she has already created until it’s ready to maximize its potential.

Design for Mobile Viewing

Now that we know folks at Facebook are distracted, you should also know most of them are watching on mobile devices (65% of Facebook video views are mobile). Your animated business video might be clear, catchy, and informative on a big screen, but how will a 6” diagonal smartphone handle it?
For a marketing video to work on mobile, the text needs to be big, bold and to the point. Avoid the use of complete sentences, each screen of text should have 3 to 5 words arranged in a clear way for common, average viewers with less-than-genius understanding level to get the point before you switch to the next idea.
Keep the imagery simple. No small movements. No action off in the corners of the screen. People want to understand your message intuitively.
Integrate elements from your video into other campaigns, there’s a lot of work involved in creating a powerful, dynamic animated character. So once you have a lively company mascot everybody loves, it only makes sense that you should get as much value as possible out of it.

Always keep an eye on the next big thing

The first part of the animated video production is always the most expensive. Once you created your character, decided on your voice, and solidified your message everything becomes a piece of cake! Keep rolling, keep inventing, and build on what you already have. Soon, your video marketing campaigns will be running successfully, all with a little more effort!

Wednesday, 22 March 2017

4 Reasons Why PowerPoint is Number One



PowerPoint is ubiquitous! Right from devising classroom courses for toddlers, to creating business presentations for corporate houses, we’re all familiar with how PowerPoint presentations are made.
Yet, over the years, MS PowerPoint has lost its hold on the number of users, primarily because it has received a bad reputation as a tool for creating ‘horrendous slides’. While this misconception hovers like a bad omen (courtesy terms like “powerpoint hell” and “death by powerpoint”) there are several positives that affirm Microsoft’s brainchild as the best presentation program in the market till date!

WHY CHOOSE POWERPOINT?


1. It is basically a blank screen

A powerpoint screen is a blank canvas, waiting for you to weave your creative genius over it! It allows you to freely express yourself without any pre-imposed restrictions.
One valuable tip: refrain yourself from working with default templates. Want a template suited to your style? Design it!

2. “Presentation” = “PowerPoint”

The words “presentation” and “powerpoint” are used interchangeably today! This is the extent to which PowerPoint presentations have permeated everyday vernacular! It’s popularity has spread its tentacles far and wide, more so in the corporate world.

3. Easy use of graphics and text

An ideal presentation is an interplay of graphics and text. That is what powerpoint does best; it allows you to work with graphics and text with ease. Powerpoint simplifies your work and allows you to effortlessly play with text and graphic elements, thereby equipping you with a “win” tool!

4. Great tool to teach and impart information

Powerpoint presentations serve as great tools for teaching. It is a known fact that visual learning is more beneficial than run-of-the-mill teaching methods. Well, powerpoint helps deliver just that! For instance, if you have a story to tell that might be difficult to explain textually or orally; you could simply create a visual narrative!
To conclude it could be said that PowerPoint is still one of the most trusted slide-based tools in the world today. The trick is to use it effectively and to your advantage!

Tuesday, 21 March 2017

What impact does an animated explainer video have on your Google ranking


The value of attracting visitors to your website diminishes considerably if people don’t stay on it for more than a few seconds. So no matter how eye-pleasing your web display may be, if it doesn’t hold visitors then all goes for a toss.
Well, here’s the truth: a custom animated explainer video can help you demonstrate your business idea in an effective, informative, educational and engaging way. And the topic of the day: it can help you boost your online visibility and improve your position in Google’s rankings. Not a bad place to start right?

Time-on-page increased

Just by embedding a marketing video above the fold in your home page, or somewhere on the landing page, the average visit time gets increased by 1 minute! This is good news, as Google considers the time-on-page rate as one of the indicators to measure the relevance of your site. Not to mention, it can tell you a lot about user’s content engagement.

Keeps your visitors engaged

Animated explainer videos run high on engagement factor, especially if they’re customized for respective set of target audience: if you weave a catchy and persuasive story that makes them feel identified with, you’ll succeed at captivating their attention instantly. Also, if you incorporate the right Call to Actions, you can guide the visitors to keep on surfing the site, and this in complete support of your Google ranking position.

Boost in google and you tube’s position

A high quality video provides an audience with useful information and that is optimized for SEO, your efforts will also improve your ranking position in the two most dominant search engines on the web world: Google (what this article is dedicated to) and You tube. And this the best thing that can happen to your site as it will open whole new doors of reach and visibility expansions. By including the right Call-to-Action’s and links you can as you can easily drive traffic to your website with animated explainer videos.

Final thoughts

SEO and animated explainer videos go hand-in-hand in online marketing. The job of a killer animated video is not only to make your site/page more attractive, but also to engage your visitors, make them stay longer and lead them toward following the conversion funnel. Work out a full proof strategy for YouTube and Google SEO optimization. This will give your website the required visibility you need to leave a mark on the web. 
And lastly, always keep in mind that your SEO efforts is the main ingredient for an all-time high marketing campaign that leads to the actual goal – Sales! And, that’s why animated explainer videos are the key catalysts to reach there.

Monday, 20 March 2017

How an Animated Explainer Video Credits Your Business


Whether you are a blooming startup, or a renowned company in the market, you have to lean your shoulder on animated explainer videos to supplement your business. Explainer videos are the latest effective tool that helps boost your business. With its vivacious nature of portraying the agenda of the company, explainer videos have become the recent favorites of most animated explainer video companies across the globe. These videos take the audience away from all those tedious long articles to a vibrant space where it become easy for the clients to comprehend the main agenda of their business. Let us now consider the benefits creating animated videos.

GENERATES INTEREST

Animated videos with its vibrant features has the strong ability to grab the attention of the clients within the blink of an eye. It’s a proven fact that the human mind doesn’t recollect every bit of information forced upon their already pensive mood. But with the captivating images engraved within the animated explainer videos, it becomes easier to persuade the clients on the reliability of the product. The visually appealing images tend to trigger the emotions of the audience which help them relate to their problems and focus on the solution that the company is willing to offer through such videos.

OFFERS CLARITY

There is a popular saying, “Words tends to be misinterpreted the way they are used.” Such misinterpretation of words is likely to lose clients and hence generate loss. In such a scenario, animated business videos can be of great help. With their unique, short and crisp script they tend find solidarity with clients more easily. Plus, they are also great time savers as they depict a problem and a solution within just 1-2 mins as compared to articles that might take hours.

INCREASE CONVERSION RATES

Now that interest has been generated and the client has a clear idea about your way of business, they are likely to get interested in buying your services instantly. Kudos to you! Animated explainer videos also help video animation companies to keep track of which product or service is gaining popularity among the clients. They only need to display the number of views and shares, your video receives.

SIMPLIFIES YOUR BUSINESS

Who doesn’t want a simplified life! With the growing hustle and bustle of city lives, an animated explainer video can be a treat for both clients as well as business companies. With its vigorous and easy way of portraying problems and solutions away from those tough and unnecessary long articles, animated explainer videos have indeed simplified business and added a glow in it.

IMPROVES SEARCH ENGINE RESULTS

Who doesn’t want to be in the first page of Google as well as other search engines’? Tediously long articles and unnecessary information on websites scare away clients and hence they choose not to read it due to their protracted nature. This leads to poor ranking by Google. Animated explainer videos however, within few seconds or a minute provide more information as compared to loads of unnecessary information. It impresses the clients heavily. Such impression might raise a possibility of the video going viral through various social media platforms, thereby increasing popularity.
Apart from these above-mentioned benefits, there are so many others interlinked with these. Video animation companies with their lively content have been grabbing the attention of millions worldwide. So why wait? Get ready to get more clients. All you need is a solid and an engaging script that would add credit to your business.

Thursday, 16 March 2017

How much content should be a part of your next animated explainer video?


The thought of taking up a new project, a brand new animated explainer video for a business is exciting! The energy of novice clients is contagious which keeps us spirited, the sole reason why we absolutely love kick off meetings. It’s fun to get to know about what they do and discuss the content they want to display in the video.
These meetings can go on for hours and are all about finding a way to distill the information that’ll fit into a conceivable video length.

But what is that perfect animated explainer video length?


30 seconds? A minute? 2 minutes? Well…. Lets find out!


The bottom line of an ideal explainer video length is that it depends on various factors, with the amount of content being the foremost. Some video concepts tend to follow the same pattern. For example in case of business video scripts you’ll see a pattern of: problem, solution, benefits and call-to-action!
You can begin by asking a lot of questions during the intro of your video. The numerous benefits your product comprises could be talked about or touched upon thereafter! But yes, it has to be constantly kept in mind that an animated explainer video script is not a narrative so some time to punch up the flavor of the script is an imperative.
Go on and read the following three tips to help you avoid saying too much or saying too little in your next explainer video.

Write down a video mission statement

Animated explainer videos always help accomplish one goal, not several, and your’s should not be any different. We know that these videos cost a lot, but the message spread should be strong enough to engage all the viewers or potential customers.
When our clients are provided with a brief, they are advised to crunch the mission of the video into one, short sentence. This is really helpful when making a draft of the script and make sure that everything in the narration is moving towards achieving that one goal. This way it’s simpler to identify and do away with the extra fluff.

Know your audience well


Have you identified a target audience? Do not try to appeal everyone with your animated explainer video! Even if your product is universal and can be used at an enterprise company and a university, try not to address both as your message may lose out it’s impact.
Also, don’t just appeal to ‘business people’. The use of adjectives and descriptors is what keeps the interest alive. Like maybe a a job title, age range, or you may even give them a name. Your target audience already has a lot knowledge about your content, so imagine how beneficial that may be to your product or business.
This determines how much explaining and educating you’ll need to do!

Decide a spot to place the video


Lastly, you need to find a spot to place your animated explainer video. It can be seen in multiple pockets of the web, but amidst all, there are a few popular channels where’s people watch videos the most!
How do you decide where to find the location? Simply by finding out whether the video is being pushed out to the consumers or whether they are choosing to watch it themselves.
The last words, that we are going to leave with is a simple mantra that says, ‘Keep it short, the shorter the better!’

Wednesday, 15 March 2017

5 Predictions for animated marketing videos in 2017



Explainer video should be a part of your next marketing strategy as it’s reach is kickass. There’s no way you can engage website visitors better and increase click-through rates.
Because of their growing popularity in digital marketing campaigns, the future of these videos look bright. But just putting a lot of creativity in video creation is not enough. The world of digital marketing is demanding in terms of freshness and changes in the way the videos are marketed.
Based on this, we’ve made the following predictions for you to keep in mind be churn out the best explainer videos in the year 2017.

1. Whiteboard animation is no more popular:

Whiteboard animation was once a very popular, with it is innovativeness and freshness lent to regular Explainer video. The whole idea of a blank whiteboard transforming, growing and evolving into a fully formed product was fascinating and unique. But then, every innovation has a shelf-life. Like any other trend, everybody started doing whiteboard animation. There’s always a caution that comes with this style. If it’s a badly done one then it can cost a lot to your brand and product. And to be truthful, viewers are tired and there’s no single viral whiteboard explainer video that has gone viral recently… let’s hope we see them rise again.

2. 3D – The new way to go:

The future of animation looks capsuled in 3D. Due to the rise in demand in explainer video services, 3D has become both better looking and affordable than ever before. Some of the business concepts only look good in 3D than others. 3D animation helps you create a lifelike prototype of your vision. It’s strength lies in how throughout the video you’ll see every object interacts with others just like it would in real life. Any product can come alive with 3D animation. This gives a preview to the viewers what the product is all about before it exists in real life.

3. Make changes in a video based on different platforms:

It’s not a good idea to create a single video and use it across all online platforms. Here’s why… users are served in different ways in each of these online platform. For instance, on your website, your best explainer video can be 60-120 seconds, or even more. But when we talk about a more popular online platform like Facebook, the focus of the user is not constricted to your video alone, but on a 10 different things on his feed. So, to maximise your video’s effectiveness, tailor it to platform it’s showcased on. Some explainer video companies understand well and hence create short and sweet videos for various online platforms. These short videos immediately convey the core message to their audiences.

4. Mobile-friendly design:

Today most of the online viewers are using mobile devices. So, while creating an animated explainer video, this has to be taken into account. You may have an engaging, informative video, but if it fails to create the same impression on the smartphone, you have lost a major chunk of audience! For the mobile version, The text of the video needs to be big, bold, and to the point. Text heavy video do not work at all, each screen of text should have 3 to 5 words arranged in a clear way.

5. Use elements from your video in other campaigns:

If you have created an animation explainer video with a character that represents your brand, you can also use the same for other marketing campaigns to get as much value out of it as possible. The mascot can be used for presentations, and other marketing collaterals. This will greatly help your customers identify your brand easily and it’s campaigns.
To sum up we can say that you should definitely incorporate animated marketing videos to your upcoming marketing strategy in 2017. PitchWorx specializes in producing high converting explainer videos for business and help you cut through the clutter.