Thursday, 17 August 2017

Five trending places your animated marketing videos should be placed on


The world has officially entered the phase where all content marketing efforts are going to be directed to videos. Yes! Wonder why it’s no surprise that social media giants like Facebook has already invested million of dollars to boost their new live feature of live videos. Instagram and Snapchat are battling out there to come on top of as winners in video marketing game. Video marketing for business shooted up in 2016 and 2017 has already become a year where all brands are just going for the kill.
Amidst this chaos, there’s one stream of video marketing that has caught attention of millions. Animated marketing videos! The purpose of such videos is to offer valuable content customized for its audiences. It attracts, engages and converts your visitors. So why not put one or two of these darlings down your marketing funnel?
Animation tends to stir emotional and visual stimulation and add that “wow” factor that makes any video content unforgettable. But, only having a great animation marketing video is not enough, you need to know exactly where you can put them so that it becomes easy for your audience to sight them. You want the best results, right? So choose a place that will drive the maximum number of visitors on your website and increases your conversion rate.
So, go on and find 5 great spots to place your animated marketing videos and some add on tips on how to go about it.

PLACE IT ABOVE THE FOLD ON YOU LANDING PAGE

You’ve spent time, money, resources in getting one made, don’t you think it deserves the spotlight? It sure does.
Placing one right above the fold on a landing page increases the average visit time by 2 minutes. It’s a proven fact! It helps reduce bounce rate and brackets your site higher on any search engine like Google. A well-made animated business video can make your brand famous in seconds. Today, it’s the best way to make the audience understand what you do, how you do it and how it’ll make the lives of your potential customer easier. But, if this marketing genius is hidden behind a pile of texts, then your visitors will not even get to them that’ll eventually make you lose out on them.

PLACE IT ON KINGDOM OF VIDEOS – YOUTUBE

YouTube is the 2nd largest search engine in the world. This means thatif your viewers will not see your animated marketing video powerful search engine, used for marketing then you’re bound to incur losses. It’s not easy to grab first rankings in regular video search, but the fact that your video is there on YouTube gives you the opportunity to track untapped attention for free! You know what else helps boost visibility: paid promotions. That’s the main reason why your marketing videos cannot miss their place on YouTube.

FACEBOOK TAKES VIDEO MARKETING SERIOUSLY

Facebook founder, Mark Zuckerberg himself announced that Facebook will be focus more on video marketing. That’s not just great news for social media marketing but online advertizers should also sit up and take notice. Facebook – the world’s largest social network is hinting its inclination toward native video promotion itself. While Facebook takes care of that, you should continue to promoting compelling posts with videos on them. And you should begin right away.

DON’T MISS OTHER SOCIAL NETWORKS

We talked about the potential Facebook holds for marketing videos, but that in no way means that we can rule out other social networks that have played their own video marketing moves. Twitter has launched a beta version of Promoted Video Ads. It;s pay-per-click service that allows advertisers native video promotion and the possibility to check the results with proper analytics. Pinterest too now has come to the forefront and encourages video promotion. Instagram and Vine also does things similarly.

PLACE THEM ON BLOGS TOO!

One sure way to boost your SEO (search engine optimization) is by placing your animated marketing videos on blog posts.If viewers click on the video and end up watching the whole thing that’s embedded in your blog, your online visibility will eventually increase, Google ranking will soar and more people will be attracted to your blogs!
We hope these few tips will help you make your video marketing campaigns a hit. Tell us how it went.

Wednesday, 16 August 2017

Here are some amazing tools for Graphic Designers


A good graphic designer? Is it born or made? Everyone would want great creative, do witty things all the time and even get paid for it. But however, every creative genius requires a magic lamp, or in case of graphic designers some tools that allow him/her to freely explore imagination anywhere in the world.
Fonts

Well, if you ask us we love Helvetica! Consider this – don’t you think if the time we move on and know that there’s life beyond Times New Roman or Comic Sans. Remember that a font can either make your designs awesome or conversely, blow the whole creative process out of the water. Let’s look at some interesting tools:

Font spring – It offers a wide range, well-structured by categories. The most refreshing part is that it provides monthly fonts ranking. Font spring presents a review with latest favorite fonts. Select sources for the web, eBooks, and apps are available here. Most fonts are payable but others are free.
My Fonts – With features like the pattern blog, it’s a very hip space and what makes it the most interesting is the introduction of different sources with small fragments of history, creation and use of each. Another interesting and original touch is a presenting style of the designers showcasing their designers as if it were a personal portfolio.
Font Shop – This is like a real multistory with more of a minimalistic style. Besides the usual shopping service, there’s the offer of “Tryout & Tools”, at Font Shop if you want to find many fonts and rendering in real time then you can try to live sample layouts, play around them and discover all the fun tools.
Infographics are very high in demand resource for the creation of attractive content. They are helpful in explaining data clearly and easy to read. However, without proper tools, the design of an infographic can be difficult to make suitable compositions.
Visually – is a creative community where over 1000 freelance graphic designers collaborate Apart from infographics you can create eBooks, videos, presentations and interactive websites too. It offers a wide set of infographics models focused on different sectors such as communication, marketing, business, health, and environment.
Infogr.am – If you’re focussing on the creation part of infographics then this tool is for you. You can simply and intuitively use it through three easy steps: choose the template, visualize your data, publish and share. Templates fall under four broad categories: Media & Blogs, Education, Brands, and Organizations. A live chat streaming to resolve all doubts adds to the interesting element of the tool.
Piktochart – Its variety of templates and other options such as typography, shapes, icons, photos and photo frames makes it a great choice for infographics creation. It also offers a simple way of composing maps, charts or videos. Different designs are available as it’s a free account but options are better with premium modality.
For every designer, an infinite color palette is essential to light his creations with colors. But remembering all the color codesos difficult, it is essential to have some tool that helps to get the right tone of colors for your designs These three tools will provide infinite possibilities
Color Munki – This tool not only allows you to create your own color palette, but also allows you to share and use compositions created by other users. With each color choice opens a dialog box where on the basis of harmony and similarity you can select the color of your choice. You can also look for other shared palettes and images.
Adobe Color CC – is a fun option to go for. You can create infinite color combinations using a highly interactive palette. There are no excuses for using your favorite color here. The color rule lets you combine similar, monochromatic, complementary and custom colors among other options.
Color Hunter – This cool tool allows you to extract a color palette from a particular image through URLs, tags, hex code or through an image from a laptop or a mobile phone. You can link into a Pinterest account and save your favorite color palettes and much more.

With these useful tools, always enjoy designing and never run out of creative ideas and options to become a successful graphic designer.

Tuesday, 15 August 2017

9 Important business decisions to take when you’re starting out!


Being an entrepreneur is never easy. There are decisions you have to take at every step. There are challenges thrown at you every now and then & overcoming them becomes quite a Herculean task. In this blog post, I’ve tried to sum up important decision every entrepreneur has to take for his/her start-up business.

HIRING

As a business owner, you should know when to hire and whom to hire. Workforce management is one of the most important tasks for an entrepreneur. It’s your job to have the right people and the right number of people to get the work done. Hire people who complement your skill. For instance, if you’re a graphic designer, you’d rather hire someone who exhibits skills that are different from your domain of expertise; a web designer for example.
When does hiring become imperative?
  • When you have more projects/deadlines coming your way and no helping hand to help you achieve them!
  • You see an opportunity for growth and decide it’s time to take a calculated risk.
  • When you realize that you need a people with a set of skills to help your idea blossom into a booming business.

MOVE TO A NEW OFFICE OR WORK FROM HOME?

As your business grows, you realize it’s time to move out of your basement’s comfort and get a workspace for you and your colleagues. A growing business requires more room, more storage, and more equipment. With an office come great “liabilities”. You need to take care of overheads like electricity, water, rent, bills? Do you have the appetite to take a risk? If yes, then it’s time for you to shift base.

GET SUPPORT STAFF

In order to focus wholly on business activities, you must appoint a support staff to take care of the rest. Wouldn’t it be embarrassing if you were to leave your job to call a plumber just cause your washroom sink is clogged? Or you might find yourself in a situation where you’re letting go of projects because you’re spending way too much time managing employee accounts. Therefore, for you to concentrate on core business, a support staff is essential!

TECHNOLOGY/SOFTWARE IMPLEMENTATION

In a creative twist to an old proverb, it can be said that “everything good is built upon technology”! Therefore, if you’re not investing in the right technology support, you might be missing out on a lot! Technology and software implementation in terms of Customer Relationship Management and Enterprise Resource Planning is vital to running a business!

Customer Relationship Management

CRM aims to improve relationships with existing customers as well as finding prospective customers. All of this can be achieved using a software that collects, organizes and manages customer information. This is advantageous to both small and large scale business ventures.

Enterprise Resource Planning

ERP or enterprise resource planning is a business process management software that allows businesses to use integrated applications and automate back office functions related to technology, human resources etc. It integrates all facets of an operation including sales, marketing, development, planning, manufacturing.

WHEN TO SAY “NO” TO A POTENTIAL CLIENT!

Turning down a potential client is turning down paid work! None of us want to do it, yet there are certain situations where there is no option but to force an egress and say no to a client. Trust me, that’s not easy! The trick to saying no to a client is base your communication around the following:
  • Ensuring your reason is credible
  • Your wording should be sympathetic
  • You shouldn’t leave room for negotiation

WORKLOAD BALANCE

Business can be harbingers of stress and anxiety, along with their monetary benefits. Yes, managing workload and balancing work serve as the essential prerequisites and this is probably ‘essential business knowledge’. You may find yourself frequently struggling to jostle between projects and that lead to failure in meeting deadlines. Therefore it is essential to strike out the right balance so that you can easily juggle projects; lest you find yourself burning out! If the work’s too much, consider outsourcing your business. Too much burden on yourself would be detrimental to overall performance.

SCALING OPERATIONS

There’s a difference between growing a business and scaling a business! Scalability is the ability to grow rapidly and at a compound rate. Knowing when to scale is a perennial question that business leaders often encounter. Scaling your business doesn’t mean delusional daydreaming; it takes sincere thought and effort. Let’s take a working example to address the situation:

Thursday, 10 August 2017

5 Predictions for the Future of Animated Marketing Videos


It’s no surprise that animated marketing videos offers one of the best ways to immediately engage website visitors. As a popular tool in digital marketing, video conserves a website visitor’s time and effort and allows startups to explain their supreme benefits quickly.
Are you still under the notion that affordable, top-quality computer-assisted animation is the thing of the future? Well, the future is now, and the following 5 tips are for anyone making their first animated marketing video.

Whiteboard animation is losing out its popularity… fast and how!

Whiteboard animation is becoming a thing of the past now. At some point in ancient history (somewhere in 2007), a man with a vision discovered the wonders of whiteboard videos. “It’s just drawing in front of a camera!” where the magic words. And not only is the technique easy, but the effect is often hypnotic. A well-done video captivates viewers as you take your idea from a blank whiteboard through growth, evolution, and finally a fully formed product ready to invest in.
But then that’s when the dip came.
There’s a problem with innovations… once a trend catches on, everybody starts doing it. In no time, there was a glut of derivative, lazy, knock-off explainer videos crowding out legitimate content. How long can the viewers see the same thing, especially when they are bad?
Tell us, do you remember the last time you saw a whiteboard animation go viral on a social media platform? Maybe, someday whiteboard animations will rise again. But definitely not today!

What’s on the rise? 3D Animation.

In place of whiteboards, let’s look into the future of animation. Animated videos made in 3D is both better-looking and more affordable than it’s ever been. It doesn’t require a Pixar product to tell a riveting story anymore. So 3D might be right for your video! Good news isn’t it!
Some business concepts work better for 3D video than others. Keeping up with the cartoony familiarity of the traditional animation and also with the stark detail of 3D makes the most sense for businesses with a physical product. Using 3D animation, you can create a lifelike prototype of your vision. Throughout the video it interacts with other objects just like it would in real life.

How about creating different versions of the same video for different platforms?

Avoid making and paying for one single video, and then using that one video across all platforms. The scope of presenting the video to potential customers are endless, so don’t make the mistake of limiting it. To maximize your video’s effectiveness you need to tailor it to the platform it’s presented on.
Usually the norm is that an animated explainer video posted on a website should be 60-120 seconds long. The video features details of a product in an interesting manner, and leave the customer with a complete understanding of how your business helps them.
But a long-form video is never going to get played on a social media platform like Facebook.
Facebook viewers are scrolling through a massive feed, catching up with their friends and family, seeing various other sponsored content, instead of focusing on your one video. So, maybe they just catch some valuable insight from you. So, today’s leading content producers on Facebook are creating short and sweet videos (30 seconds or less). They are perfect for conveying the core principles of their message.
To combat the barrier that Facebook auto-plays videos with the sound muted, these videos are create short, punchy lines to hook the viewers. The goal is to catch the attention of those distracted face bookers as they scroll down through the feed. Once they’re lured into the short video, they should want to click through to the longer presentation on your website for more info. The best part is, once you’ve made the first version of the video it takes minimal effort to edit versions specifically crafted to the various outlets they will stream on. With the help of a good videographer you can edit down and rearrange the material he or she has already created until it’s ready to maximize its potential.

Design for Mobile Viewing

Now that we know folks at Facebook are distracted, you should also know most of them are watching on mobile devices (65% of Facebook video views are mobile). Your animated business video might be clear, catchy, and informative on a big screen, but how will a 6” diagonal smartphone handle it?
For a marketing video to work on mobile, the text needs to be big, bold and to the point. Avoid the use of complete sentences, each screen of text should have 3 to 5 words arranged in a clear way for common, average viewers with less-than-genius understanding level to get the point before you switch to the next idea.
Keep the imagery simple. No small movements. No action off in the corners of the screen. People want to understand your message intuitively.
Integrate elements from your video into other campaigns, there’s a lot of work involved in creating a powerful, dynamic animated character. So once you have a lively company mascot everybody loves, it only makes sense that you should get as much value as possible out of it.

Always keep an eye on the next big thing

The first part of the animated video production is always the most expensive. Once you created your character, decided on your voice, and solidified your message everything becomes a piece of cake! Keep rolling, keep inventing, and build on what you already have. Soon, your video marketing campaigns will be running successfully, all with a little more effort!

Wednesday, 9 August 2017

8 ways social media helps narrate your brand story



Didn’t we all grow up on captivating good stories as a kid? Nothing could beat that “edge of your seat” feeling when your were waiting for a narrator to get to the climax of their tale. We all felt connected to those far-away, imaginary characters because of the power of a good narrative. With age. Of course, the inkling to those characters has faded, but our love for a good story has remained.
The importance of proper contextualizing can be described as such: Let’s say your friend shows up at your doorstep with a new product and reads you an entire sales script about how much they’re enjoying their purchase. Wouldn’t that be too odd?
How it works is, your friend will first give you a background about their purchase decision and then all about your product before recommending that you should also buy your own. Now imagine, that friend is a company trying to sell you that product. It is easy to see how you would be more likely to consider a purchase if a direction is strategically placed somewhere in a story that’s just too hard to not to be a part of.
So, if your aim is to get out there and tell your brand story. Here are a few simple, but effective tips to make your story heard well.
Unless you are starting a brand new company, there is already going to be a preexisting view of your brand. Before your story is out in the world, make sure you understand what people think of your brand and why.
This does not denote that your brand’s identity must stay the same forever. Just as people change and develop over time, your brand’s personality and voice may be adapted. You just need to be sure of where you are starting and where you are heading.
Before putting any kind or material up for marketing into the world for all to see, think about the basic values of your brand. Does the content of your story match all the core values and voice your brand is aiming for? If the answer is yes, then you may proceed.
Are you telling your story to rekindle your brand’s position in the mind of current customers? Or is it to capture the attention of prospective customers? The most effective stories will turn your followers into leads and eventually into loyal customers.
It’s very hard to put the above mentioned points in accordance of their importance, but this one’s the most vital. Put yourself in the shoes of your ideal customer. Looking at your own story from the outside; do you connect with it on an emotional level? Does the story inspire you enough to share with your friends? Does the concept further interest you in the services/products provided by the brand?
An easy, effective way to increase the share ability of your brand story is to talk less about yourself and more about your customers. Show your future fans how your brand has positively impacted the stories of your current customers. Sourcing user-generated content is a great way to use your current customers in new ones.
Videos on social platforms are guaranteed to get great engagement. Additionally, nothing can show off the personality of your brand like a short, engaging, or even goofy behind the scenes clip.
You most likely have customers eager to hear your story on every social platform. This does not mean that you need to engage every platform at once. Locate where your customers spend most of their time and focus there first. Some platforms are particularly inviting of stories. Take note of Facebook tools such as “Milestones” and carousel ads that are practically made for creating narratives.
There are times when a friend tells a story and makes 4 alterations before it’s over. You have already put the consumers into a skeptic mind. Don’t give them a reason to do so even more. Always be true to your brand and tell your story honestly. Honesty always shines.

With these tips in mind, design your social content into a powerful narrative that your customers will truly connect with.

Tuesday, 8 August 2017

How an animated explainer video help increase conversion rates


Eight to ten seconds! Yes, that’s the time taken by visitors of your website, to convert into potential customers. If you are wondering why your website has a very slow conversion rate, then this article is all for you! You may have invested in a very good web designing company and may have used excellent graphics yet you are distressed to see the visiting minute of your website is below average. On the top of it, you have no idea what is it that is stopping your potential visitors to turn into customers. Well then, maybe your website lacks a good explainer video. If we keep it in a better way, an animated explainer video! Many companies use animated corporate explainer videos as their marketing tool and that is all which works in their favour. Let us now look into the benefits and the role that animated explainer video plays in increasing the conversion rate of your website.

VISUAL MEANS MORE GRASPING:

According to a proven fact, the human mind retains more what it sees than what it reads. Also, animated explainer videos are more appealing to the visitors and they actually prefer watching videos than reading the long technical detail of your product on your website. So, if visitors prefer watching videos, so why not prefer investing in an animated explainer video service for your product? More visitors meaning more conversion rates, hence more profits.

SIMPLIFICATION:

We all love simplicity in almost everything. It makes our life easier. And when it comes to simplification of technicalities, everyone would, of course, love it. ‘Simplifying complexities’ is one of the features of an animated explainer video. In about 1-2 minutes, a corporate explainer video conveys a lot more than lines and lines in web pages. Use of appealing graphics and cute characters, make things easier for the human mind and ensures effortless understanding of the product and thereby greater chance of increasing conversion rates.

CLARITY IN INFORMATION:

Animated explainer videos use graphics plus text. It helps communicate better as compared to only text. Also, an animated explainer video has a greater persuasive power towards your product. Greater persuasion means a greater chance to increase conversion rates. Hence one needs no better reason than this to invest in an animated marketing video.

HUMOUR CONTENT:

Yes, humour content! As much as it is important in our daily life, the same goes when it comes to increasing your conversion rate. The puns and the jargons used in the animated explainer video to explain the details of the service or product induces humour among the audience and thereby releasing what we called “happy hormones”. These hormones are responsible for making understanding better. And a better understanding means a better chance of increasing conversion rates.

EASILY SHAREABLE:

Animated explainer videos, with its vibrant feature, has the capacity to grab the focus of the visitors in one go. And if the video has appealed the visitor, they are more likely to share it on various social media platforms thereby increasing the chance of the corporate explainer video going viral. And if that happens, you are on the plus side. Your video reaches the visitors and turns them into potential customers, which is exactly what your need!
By now you must be well acquainted with the effect that an animated explainer video has on increasing the conversion rates. And you must be surprised to know, how a simple 1-2 minutes video can affect your business drastically. Your ‘only’ visitors can now turn into potential customers. You just have to invest in a good animation video service and watch a steady increase in your conversion rates while you sit back and enjoy your coffee.

Monday, 7 August 2017

Here are some important elements that should be a part of your custom infographic design


While creating infographics, how difficult it gets to include all the elements that deem appealing to your customers? Not to forget that it has to hold a strong message that connects with them. You may be an expert in creating custom infographic design, but sometimes comprehending your target audience’s expectations can get confusing.
We have a few tricks down our sleeves to create killer infographics that’ll fit right into your plan in designing these marvels.

START WITH AN ENGAGING STORY

It all begins a story! A good visual content should always be backed with a strong story. It carries the theme of the core message you’re trying to get across. Let’s say you’re presenting a timeline of your business through an infographic & how your business has evolved over time. Now let’s admit it, a business timeline is not everybody’s cup of tea, but the good news is a compelling custom infographic design echoes with your niche audience and other B2B players.

KEEP IT SIMPLE

Keep it simple: one key recipe that really works with business owners! This, in fact, is a very good tip for anything, design. Overcrowding your design with details, images, specifics can drown your message before it reaches your customers. Keeping things simple is always advisable when it comes to infographics.
By doing so, the customer only focusses on what he needs to. For example, it’s so easy to get carried away when you’re promoting a new product. Lauding the custom infographic design with too many images, text, and other details just won’t help. Your focus should be more on well-structured graphics, images, descriptions, and titles. The old saying, “less is more” really works when info graphics is concerned.

STAR OF THE SHOW: COLOR AND GRAPHICS

The other two areas of focus while designing infographics should be color and graphics. All it needs is stunning, smart graphics and visual tool to win over your customers. Try not to go overboard with complicated graphics and colors that end up being distracting. Instead, experiment with colors on paper and see how well one compliments with the other before you set to design the infographic.
Different colors have a different meaning, so you should consider what each different color represents. For example, traits like authority, professionalism, and seriousness are represented by black. Orange is a color of cheerfulness and should be used by businesses that want to come off as friendly and fun. Just like a bank cannot go for colors like red and orange, similarly, imagine Candy Crush using blue and black designs. You see what difference in color can make! Color selection should be done carefully so that they fit the purpose it serves in a custom infographic design.

IS IT SHAREABLE?

What purpose does an infographic design serve if it’s not shareable? This is where your primary focus should lie. I mean once you’ve created a great custom design that truly explains your business and can be a success generator, then why wait to share it with the world?
What attributes should your infographic possess to become shareable? Make use of the tips below when you’re planning to create one for your business:
Make it interesting – An infographic design that’s not interesting and engaging when you look at it, then it’s not worth creating one for your or someone else’s business. Don’t
worry there are different ways to achieve this! You can provide information that strikes a chord with your target audience and what’s more, even including some kind of prize or discount for those who share your infographic can obtain.
Make it fun – Quite often, themes for info graphics can range from being a little to very serious. But that in no way means that it cannot be fun and engaging at the same time.
Graphic designs with interesting pictures, information, data, and specifics can really help.Make it beautiful – Using remarkable graphics in your custom infographic design is the key to capture your audience’s attention. It increases the chances that they may want to share it further with others in their network and outside.
Make it beautiful – Using remarkable graphics in your custom infographic design is the key to capture your audience’s attention. It increases the chances that they may want to share it further with others in their network and outside.

ORIGINALITY ALL THE WAY

The most crucial component in infographic creation is to retain originality. Believe me, if it isn’t original it will not work. Your valuable customers and business partners are seeking for originality in the overly crowded competitive scene, they want something unique! Something that they’ve never seen before should be your focus when you make a visual journey of your business. The plan must include one-of-a-kind graphic that may be saved, preserved and remembered for years to come.
The main purpose of creating an infographic should be to establish your business, increase credibility and sharing it with the world to show the amazing work you are doing. Keep these in mind and we’re sure you’ll have a great time creating these amazing gems.