Thursday, 22 June 2017

Long or short animated explainer video! find what works for you

Going by the latest trend for marketing in the online business world, videos are ranking at the top. Video marketing has caught everyone’s attention today. If you’re an online business marketer, you probably know how difficult it is to hold people’s attention with other marketing strategies or for that matter, explainer videos of your competition? With the limited attention span of people, a long video can kill the potential market scope of an animated explainer video!
But the truth is, no product or service is the same, every offering has a different time requirement. Not everything can be squeezed inside the same explainer pack. So, what’s critical is you should know what works for you? A short animated video or it’s absolutely unavoidable to create one that’s little long?
So, before you go on to make a choice, consider some guidelines to make a preferred choice for the length of your animated explainer video.
Stats say that the average attention span a viewer spends on a website is no longer than 8 seconds. What’s positive is that explainer videos still manage to capture viewer’s attention for about 2 minutes when they are placed on the landing pages of websites.
It’s rare people watch the video till the end. Videos those are not more than 30 seconds are watched to completion by at least 85% of the viewers. Whereas, videos that go up to 2 minutes are watched till the finish by less than 50% of the viewers. While, watching your explainer a viewer should be compelled to watch it till the end, listen to the business proposition and the call-to-action.
1: When the product or service to be explained is easy to explain.
2: The idea is light-hearted where the audience needs to be tasted.
3: When easy share ability of the video on social media is what you’re looking for.
1: When the product or service to be explained is very serious.
2: Usually, when the product is brand new in the market and consists of special features that need.
3: Extra time to be explained.
4: Explainer Videos made in whiteboard technique also are longer than others.
Well, the truth of the matter is no matter what length an explainer video is, in the end it has to be useful and has to solve problems. And as long as this happens the length of animated explainer videos is not much of a concern. An interesting, unique one never fails to “hook” potential customers.

Wednesday, 21 June 2017

Deliver that Perfect Pitch and Win More!

A minute packs a powerful impact! A minute is all it takes for you to influence people into buying your idea.
While 60 seconds may seem less otherwise, they hold prime significance if you’re someone with a business idea, vying for investors. If you’re an organization, your pitch is your highlight reel. It’s something that would define your company, it’s product/service lines and business objectives. A well-delivered pitch should ideally be a visual narrative with a perfect amalgamation of text with audio/visual and images.
An ideal pitch should be relayed to the audience like an interesting story, replete with details provided succinctly. It can be in the form of a presentation or a visually engaging explainer video.
The last thing you want to do is force your prospective investors to sit through long, drab textual representations of what you do. That would lull them to sleep!

Here are some dos and don’ts that are to be followed while delivering pitches:
1. Don’t emulate what others are doing
Companies usually stick to the age-old tradition of identifying markets and tapping into that opportunity. What one should follow is an approach that is different from the conventional methods. Brainstorm your ideas and conjure something entirely different while sticking to the basics!
Remember, if you use their language, you’re not doing anything different!
2. Focus on situations and how your company/ideas can help solve them
Your presentations shouldn’t entirely be “you” centric. The focus should be on the main point and only after that should you proceed to demonstrate your ideas and how they can help fix it. Try incorporating elements in your story that primarily focus on the problem and create a compelling narrative.
3. Brag, but subtly
4. Remember that less is more
Gone are the days of lengthy explanations and heavily stacked presentations. Your pitches should be short, crisp and easy to understand. If your target fails at understanding your proposition then there’s a serious flaw in your pitch!

Make that Perfect 2D Animated Video with the Right Animation Studio

Animation as a technology is touching lives rapidly with no signs of stopping. Lives of students, entrepreneurs, business tycoons and every other person in the world uses and benefits from it. It’s a technology-based world that’s evolving real quickly. In this varied world, 2D and 3D technology is changing the meaning of visualization and virtual entertainment completely. I mean who doesn’t get tempted seeing a TV show or a modern game that’s abundant with rich and high quality of animation.
Today, smart business people also know that to woo, entertain potential clients boring presentation is going to take them no where. So, what do they do? Create animation videos with their intended message and colorful graphics to build brand recognition. 2D animation studios are responsible for making videos that are high in demand and captivating. So, making sure to select the right production company becomes crucial. As your video is a reflection of your brand, and a great way to make the right impression on the potential customers, compromise on quality is like half-baked cake. So, how do you finalize which studio you want to work with? Before, taking that final call. it’s important you do a research on the options you have. Evaluate previous videos made by the studio, is their work visually ace? Do their videos tell a great story? How is the music selection in the videos? Keep a few factors in mind when you’re comparing different animation studio:
An explainer video is made to build a bond between a brand and the viewer, and a good storyline acts a medium to achieve this. Humor also plays a vital role, although in cases formality is needed. Pay attention to all these details as you watch a company’s video, you’ll know story is good if the underlying message comes across properly.
It’s all about the video! One that’s full of perplexing graphics is of no use. Same goes with the overall design; the sketches should be original and pleasing. And if you’re video is being made in motion graphic then drawings need to be modern and attractive. The video as a marketing tool is a part of the entire marketing campaign, always look out for the studio’s logo, brand or website.
Done by a professional speaker with a proper command of tone and genre, based on the requirement in the video. Customer service and communication Many studios produce good quality videos at affordable prices, but they don’t pay attention to customer service. Before working together, it becomes important establish an open dialogue and get good customer service that helps in producing a good video. Active participation of the client at every stage of production brings out the best result in the end. Well, that’s not all. Incorporating an animated explainer video into a business’ marketing strategy can be a drawn-out task but a studio does all the heavy-lifting for you. All you need to do is stay with us for our next article where we talk about some more points to keep in mind when you’re in search of a studio to make a 2D animation video for you!

Monday, 19 June 2017

Why Whiteboard Animation is Good News for Your Business

Remember when in school, how easy it was to remember something when the teacher drew it on the board? Well, whiteboard video company can do the same thing for you. It’s a sure thing that using whiteboard animation can be a lot more intimidating to the visitors of your website than using bold texts describing what you do. The short, crisp and creative feature of whiteboard animation video is compelling enough for the audience to pay effortless attention and understand what you want them to. Some explainer video companies provide whiteboard video animation services that can be a great marketing tool. Slide usage is gradually decreasing with the emergence of video animation. And that has positively affected their business. Let us now see what makes whiteboard video animation so unique as compared to other types of a marketing tool.
Not that whiteboard animation videos come free of cost, yet as compared to other forms of animated explainer videos, they are cheap. It is because they are charged on per minute basis. You can spend on whiteboard animation on two conditions: if you are working on a very tight budget and are producing a series of “how to” videos. With its simple and expressive feature, stepping into a whiteboard video animation company is something you are never going to regret!
As compared to conventional explainer videos, whiteboard animated videos take less time in production. Especially if you are working on a tight deadline, whiteboard animation can be of great help! With its simplicity, whiteboard video animation takes much less time to come to life.
Psychology says human mind retains visual information more accurately than in a textual form. And voila! Do we need any other reason to invest in a whiteboard video company? It creates interest among the audience and as a matter of fact, our minds are wired in such a way that it can grasp anything that is simple, interesting and engaging. So why not go for a whiteboard video animation this time to market your business?
When there is a necessity to incorporate lots of graphs, charts, and figures along with the facts, the conventional video keeps swinging between facts and figures. And sometimes it disrupts the entire message the video wants to convey. This is not the case with whiteboard video animation. It has the ability to convey both facts and figures simultaneously with ease.
Who wants to spend hours and hours in a presentation or a nice write up on your website? And if you remember your Physics classes in school, weren’t they more easily comprehensible if the teacher explained them by drawing on the whiteboards? Same goes with whiteboard animations. With simultaneous drawing and narration, it becomes more explanatory for the audience. With clear vision about your product or service, you are more likely to gain your client’s favor.
This is also one of the features that make whiteboard video animation unique from other explainer video types. You can use real or any photographic image. It can give additional weight age to your explainer video. Although such images can comprise of only 10% to 15% of the entire video, yet it’s surely going to work in your favor especially if it’s a product that you are pitching about.
Do you want your viewers to turn into customers? Well, here is the trick. Use a whiteboard animated video on the first page of your website. Make sure it’s simple, fun and most importantly, it clarifies your product or service and your purpose of creating the video. This simple trick can do the trick and soon you’ll be pleased to see the graph of your conversion rate move upwards.
So, are you now ready to use whiteboard animation as a new marketing tool? I suppose yes! It’s fun to watch as well as informative, which is exactly what goes well with the needs of the customers. So, if you are looking for something that would give a new life to your business, you should definitely think about whiteboard animation video. You just need to contact a whiteboard video company and you are already half way through the best explainer video that your business needs.

Sunday, 18 June 2017

Know How Important Storyboarding is for Your Explainer Video

Whether you are a creating an animated explainer video, corporate business video or simply a demo video, the first thing you need is a concrete planning. And why just in videos? Do we not need planning in our daily activities as well? This is what storyboard sketches do in video creations. Storyboard sketches are nothing but a scene by scene representation of your final video. Storyboard drawings or sketches (as you may like to call) start after the scripting stage is finally approved by the client. So, sketch out your storyboard carefully to make your video production process, a breeze. Keep reading further to know why you need a good storyboard for animation.


Now that you have a detailed plan in your hand, you can decide whether your idea would work. Also, storyboard sketches would help you carve a better way if you think the idea is not good enough to work out. When you have, the whole plan sketched out, it would be a lot easier to find out what is lacking or which scene requires reworking. So, it would be better to get a concrete knowledge on how to draw storyboards, sketch it out and you are thus good to go!


Although it would cost you a little extra time at the storyboarding stage but trust us you won’t regret it later. That extra time that you spent in animated storyboards, would simplify the rest of the process. You will now have a clear-cut idea of what your video would comprise of. You will no longer waste your precious time during the production process pondering about the scenes in the explainer video. Everything is just planned and sketched out. Now you have your final video in your mind. All you need to do is start working towards that plan and achieve your goal towards your final video. So, are you now ready for a solid storyboard drawing?


When you are working on any project, it’s very important to pay attention on the budget. Carving out a storyboard sketch would give you an idea about which part of the video would require greater part of the budget. This would work in both yours as well as the client’s favor. Prior approval of the budget from your client would help build a healthy relationship between you and them. When the budget is placed in front of the client, he gets an idea about the money he will have to spend on your company. It would also help him make changes accordingly. And this is possible only if you are fully aware in advance about the flow of the video. And this is where storyboard sketches step in!


When everything is set up already, wouldn’t production process become easier? You would save yourself from the hassle of moving to and for between planning and production. With a scene by scene set up of the video done already, you are half way through your production process. If not half way, then at least you have a well-planned storyboard sketch in front of you, to move further. And this way, your entire production process becomes smooth.


You cannot be abstract while explaining your ideas to someone. Same goes while explaining your ideas with your team members. To start your production process, you first need to explain your vision to your animation team. And you may get stuck while explaining something which is not visual. In that case, the storyboard sketch does the work for you! It would explain your team as well as your client, the entire vision of the project, i.e. how you want to start, what images/graphics you want to put up, and finally how you want the video to end.
Storyboard sketches, at first might seem like an extra step, yet you cannot afford to avoid it. With time, it has also become an integral part of the animation process. So, if you haven’t started a storyboard in animation or have no idea about how to draw storyboards, you might be missing something. Take a step forward by incorporating storyboard sketches in your production process and watch the graph of your business, go upwards.

Friday, 16 June 2017

Tips to Make Your Website More Engaging

If you’re a business with an online presence, you probably know that one look at your website design and people will judge you within 2 seconds. The Little scary thought isn’t it? It gets even scarier when you look at all the other websites online that took it easy when they were designing their sites. You are showcasing your shop on the Main Street. Make it enticing.
Ok, that’s like two birds at one shot. Why? Because they go hand in hand. Your website needs to grab attention, or people will simply click away. With that fresh attention, you want to immediately brand your business and let it lock into the minds of your prospective customers.
Talented design and branded header graphics usually do the trick. Tell people who you are, and Why they should visit your site and give you their business.
This is not a “duh” point. You’d be surprised to know that many business people make this conscious mistake with their website design. The primary reason for having a website is to get new leads and customers.
So why would you not give out your contact information? Place it at different spots (top, middle, and bottom) and tell people what exactly they need to do “Call Now!”. “Email us Today!” etc.
You see the truth is, once a visitor leaves your website, they’re gone for good. Your job as a business is to give them a strong reason to come back. Remind them they need to come back. The one and the only way to do that is to have your contact info to the email was shown to them frequently. You can incorporate a strong lead capture form on your website.
Create such a design that grabs attention, compel them to enter their information. A good website designing company can help you do just that!
Like it or not social media is the king of the internet right now. Social sites like Facebook are getting bigger day by day. People want to engage and when one sees that your content is being engaged and shared, it gives your business massive social proof.
Make it easy for the visitors to share your content with other social media icons. You can use a sidebar that allows them to see your level of engagement on different social media platforms.
We’re living in a mobile world. 1 in 7 people is using mobile devices. 1 out of 4 searches takes place through mobile. Go out, take a look around and you’ll find EVERYONE has their head buried in their phone. However, if your website has that funky look when someone visits from their mobile device, they will run for the hills.
What’s worse, surveys say that people would not share or recommend on a website that looks poorly designed on mobile. Responsive and adaptive website design simply makes your site look great on any platform.
Is your website missing any of these crucial elements? If the answer is ‘yes’ then, you might lose leads, customers, and money. A professional website design company and make your website ideal in all these areas.

Wednesday, 14 June 2017

Ingredients of a Great Corporate Presentation!

Contrary to what many people think, in order for a corporate presentation to be great, it shouldn’t be totally jargon dominated. It’s a common misconception that a presentation which lays a lot of emphasis on the technical part, gains favorable reception over the others. You’d be surprised if I tell you that the secret to a great corporate presentation is “simplicity”!
Great presentations are the ones that drive people to action; they stir people up and help them make a decision on the spot.
Good presentations talk about facts, great presentations tell stories! Unlike plain facts being thrown at you; a presentation replete with a story speaks directly to you and delivers an emotional impact on the audience. A great presentation takes the audience through an emotional roller coaster that elicits a decision right then and there!
Great presentations are persuasive in nature and help guide people towards the adoption of an action or an idea. Adding an emotional impact helps you strike a chord with your audience. It helps to bring the audience members to a point where they make a decision.
Simplicity is the key to delivering a presentation marvel! Focus on what’s basic and weave a story around it, adding elements of persuasion and voila! “You’re ready with your pitch”!