Thursday, 20 October 2016

3 Facts you should know about animated explainer videos

What is one of the most hottest marketing tool? Explainer videos! They are being extensively published on conversion pages of websites. Companies use them at trade shows and also as pre roll ads on YouTube. While it’s possible to make your own promotional corporate videos, there are several reasons why hiring a professional animation video company to write, produce and deliver your animated explainer videos. Remember a few points:
There are some companies that are so attached to their product or service that they cram a large number of details into their explainer videos. Explainer videos should serve the purpose of simplifying your brand’s message. Here’s a useful tip:
While it may not be your cup of tea to write your own script, you can be involved in the process of script creation process. You know your company and your customers the best. Nobody else knows it like you do. So if the animation video company you’ve approached to make your corporate videos says they’ll write your script without asking you to fill out a creative detail then maybe it’s not the best match.
Keep your message simple, as it’s the only way if you want your animated explainer videos to convert viewers into customers. And, the best time conversion time is between 60 to 90 seconds. So, trying to fit in each and every detail about your product or service is not going to help. Just make sure that your animated explainer video has a strong call-to-action in it. Just tell the viewers what your product is and how it will make their lives better. Simply give out information about how to make a purchase.
If you’re simply planning to post your video and not keep check of the views and clicks then you’re losing out on a huge opportunity to understand your leads better. What you can do is use Google URL and then add those comments inside your corporate videos and that way you will be able to see when people are clicking on your videos and when they are not. You can experiment with the landing page your video is placed in and gather metrics for each page. This data will prove most valuable to you as you’ll know exactly what your viewers find engaging and what attracts them to take action.
Create animated explainer videos that proves to be beneficial to your business in every aspect and not just because it’s a trendy thing to do. Understand well all the metrics involved and you’ll see why these videos are the best marketing tool around.

Wednesday, 19 October 2016

Look your professional best with powerpoint presentation design

Do you know the difference between a tailor-made suit and one you randomly bought of the rack? You can definitely go with the latter, but it won’t get you noticed and it won’t wow your audience. You’ve got to make an impression, what would you see yourself wearing?
The same thought process applies to custom-made PowerPoint presentation design and the run-of-the-mill, do-it-yourself variety. You maybe well-versed in using bullet points, clip art and stock photos, but is that really what you’re going to present when you’re pitching to a game-changing client?
The competition is tough out there and there maybe ten or more presentations like yours going after the same money, bid, project or client. You want to be the one who ‘stands out’ right?
Great design automatically gives you an upperhand and show you as kind of person or person who goes that extra mile in business. Let’s look at 7 reasons why you need PowerPoint presentation design.
1: Your content maybe the best and the most cutting-edge ideas, products or services, but if they are not presented in an amazing way they’ll fail to be amazing and neither will be memorable.
2. You don’t want to spend your precious time battling with PowerPoint and dealing with templates that don’t fit and aren’t set right, searching for perfect images or struggling to get your multimedia to work properly.
3. Usually projects that are complex in nature, especially those that require more than one presentation are time-consuming. Each presentation requires adherence to brand guidelines while having its own distinct look. Professional PowerPoint presentation makers have the right skills cohesion to different sets of disparate presentations.
4. Effective multimedia is a better way of selling an idea that words alone can never achieve. And PowerPoint presentation experts seamlessly integrate in the latest in video, audio and animation in the most effective way in a presentation.
5. A professional expert can help you wipe out the unessential, integrating the necessary information to be shown and presenting them in the most impressive way.
6. A great design will always make you look like you know what you’re doing; this helps a lot in building trust with your audience and they start trusting in you and your brand and it’s message.
7. Highly impressive, effective slides makes the job of a presenter very easy. It adds up to the your confidence when you’re presenting great slides in front of the audience and that confidence will help you sell your idea.
Ask yourself: do I have the skills and the time to do it right? If your answer is ‘no’ or ‘I am not sure’ then maybe it’s time to give a professional PowerPoint designer or a studio a call!

Tuesday, 18 October 2016

Effects of explainer videos on startups

It’s often difficult to tell a new story to the world. You have to find the right words which can be quite tricky. And what can be even more trickier is finding the right medium to do so. Marketing is all about innovation. How relatable is your product? Because once it fails to make that connection with the audience, there’s no way it’s going to make an impact. It becomes a tough challenge for startups to reach out to target markets. Having clear ideas inside the mind is a different thing and demonstrating it to people in a creative, imaginative way is an entirely different challenge.
That’s when you need explainer videos for startups. With them you can educate, innovate and reiterate scope of a business. With explainer videos and teasers as the focus of attention, the marketing world has witnessed major changes.
Best way to increase conversion rates
Explainer videos for startups come to the best use when it’s necessary for an online business to showcase their new product/service to a mass market. The understanding level of the audience increases considerably as the benefits and features of the products are explained in detail. It also becomes clear how what problems are going to solved by the product. In short, an excellent opportunity for startups to turn website visitors into actual customers.
Today, social media is a great platform to promote businesses worldwide. Videos become viral on social media. By creating explainer videos for startups, the audience’ interest is piqued. And the best part is that these videos can easily be uploaded and shared. This results in a wider reach for business messages in the market.
Usually, those websites that are loaded with text information and only images rank low in Google searches. And these days, a web visitor’s attention span is really short and they do not go through an overly loaded website. What they are looking for are these short explainer videos that provide them the necessary information within a minute or so. Explainer videos grab attention and provide quick product information. This enables prospects to watch them and take confident decisions.
These are just a few sound advantages of explainer videos for startups and a few reasons for it’s growing popularity. Build trust, credibility, and make it easier for prospects to understand your products better and the best way to convert viewers into customers.

Monday, 17 October 2016

Ingredients of a great corporate presentation!

Contrary to what many people think, in order for a corporate presentation to be great, it shouldn’t be totally jargon dominated. It’s a common misconception that a presentation which lays a lot of emphasis on the technical part, gains favorable reception over the others. You’d be surprised if I tell you that the secret to a great corporate presentation is “simplicity”!
Great presentations are the ones that drive people to action; they stir people up and help them make a decision on the spot.
Good presentations talk about facts, great presentations tell stories! Unlike plain facts being thrown at you; a presentation replete with a story speaks directly to you and delivers an emotional impact on the audience. A great presentation takes the audience through an emotional roller coaster that elicits a decision right then and there!
Great presentations are persuasive in nature and help guide people towards the adoption of an action or an idea. Adding an emotional impact helps you strike a chord with your audience. It helps to bring the audience members to a point where they make a decision.
Simplicity is the key to delivering a presentation marvel! Focus on what’s basic and weave a story around it, adding elements of persuasion and voila! “You’re ready with your pitch”!

Sunday, 16 October 2016

Minutes can make or break your animated explainer video

From our last article What Should be the Length of your Next Animated Explainer Video, it became clear that if an explainer video on the landing page is too long then no one’s going to watch it. A 2D animation video or an explainer video made in any other technique can garners numerous benefits to a business like increase in conversion rates, increase in web traffic and most importantly turn viewers into potential customers. If your business video is too lengthy and crammed with too much information chances are you might miss out on those customers.
So, what’s the correct video duration that fetches a full value on the money you’ve invested as well as doesn’t let audience lose its interest in it?
Analytics show that the longer the video the less people end up watching it till the end. Instead, keep it short, direct and specific. Let the message reach the audience as early as possible by introducing your product/service at the start.
For proper understanding of how duration plays a vital role in the overall impact the business video finally creates on its target audience let’s look at a minute-wise bifurcation of videos.
A one-minute video does everything from explaining main pain points to what you should do, and how you should do it real quickly. So, businesses with less complex content, dealing with simple products with no heavy-duty explanations should go for a one-minute video. It’s best suited for industries providing products and services that are simple like for eg; transportation or educational sectors. Also, it’s best for videos where no voice-over is involved.
This explainer video type also is created on the same lines like that of a one-minute duration video. The only difference is that here everything is done in detail. The pain points are given time to ensue generally with a character in the story. The character is shown dealing with them and how the offered product/service benefits and aids relief from those pains.
Businesses with simple yet interactive products should go for a two-minute explainer video deal. Simple products involving more explanation like a funding or agri-business proposal, where not just the product but the process of how they work also needs to be explained.
A three-minute or more video type suits best businesses dealing in complex, innovative products/services such as banking or insurance sector. Concepts that not just need detailed explanation on every aspect, but wish to back it up with facts, figures and customers feedback, a three-minute explainer video is helpful to them. Also if you want to market the video on an offline platform or within an organization this video type is for you.
Next time, you go to a Animation video company for a business video along with the purpose in mind you also should know that less is always more for effective communication.

Thursday, 13 October 2016

Why Graphic Designing is the Ideal Career Path

Unlike most other occupations that require a tedious, run of the mill and an ever so mundane framework of operation, graphic design thrives on the ability to deliver creativity! A graphic designer needs to constantly explore the vistas of his/her creative mind to be able to conjure the best designs. The constant brainstorm is what finally paves way to greatness, in the form of a great design. This coveted career choice allows people the liberty to work on their own ideas and also bestows them with an opportunity to work with the best people in this paradigm!
Reasons why graphic design should be preferred as a career option
Years of experience? Nah! Expertise speaks more
You don’t have to grieve through years of toil in order to tread on the right path. If you’re innovative and creative, you’ll come up with something unique that would automatically catapult you into the limelight!
The customer isn’t always right
Though the prerogative to approve your design lies at the behest of the customer, he may not necessarily be right every time. The real deal is to position yourself in a way that you can explain your ideas in a succinct way to the client so that it may foster a long-term relationship.
How you present yourself to your potential customers draws first blood! The pitch should be such that it makes a great impact in the very first glance. A poorly constructed pitch would actually dissuade the client from adopting your services. The first impression is what leaves a lasting impact on your prospective clients!
Explanations and related paraphernalia can wait, while your design assumes prime focus. Your clients want the bottom line, not a detailed explanation about how you went about the design. It is always a noble thing to create the design and then explain the concept, if necessary that is.

Wednesday, 12 October 2016

Next generation tools

PowerPoint and Keynote have long been the de facto standard and the most widely used presentation tools for all your office or personal needs – nearly ubiquitous on corporate computers, feature packed and tightly integrated with other office applications to the extent that they provided the control an average user needed to create and deliver a pitch. In fact for most part of its history, PowerPoint has been almost synonymous with the word “presentation” both used and abused interchangeably. Like it or loathe it, both these tools are here to stay. Having said that presentation tools have come a long way, in terms of how they interact with the user and the audience. They have never had it so good. Once a stagnant medium for communicating with captive audiences, they are now freely shared and broadly consumed on blogs, twitter, email, and even sites similar to YouTube that host millions of presentations. Presentation programs have been rewired, regrouped, and re positioned. Here are a few next generation tools that we think provide an overview on what the trends are, to take your presentations to the next level.
Prezi: Prezi intended to be an intuitive tool to develop and share ideas as a visual narrative, appeared on the scene in early 2009. It dazzled us with web-built presentations that were actually really interesting to watch. Prezi offers dynamic transitions in a non-linear presentation format – meaning you can actually drill down an object to the extent you want to and even create a sequence or flow of events as your story unfolds. The web-based program has an editor that is designed to be intuitive. With new features built-in, one can create a Prezi with 3D effects and also use your own PowerPoint slides to build a Prezi quickly. Prezi is distinguished by its Zooming User Interface (ZUI), which enables users to zoom in and out of their presentation media.
SlideRocket: An online platform that lets users create, manage, share and measure presentations. Delivered as a SaaS offering, SlideRocket offers distinct advantages that separate it from legacy, PC-era presentation technologies. Some of the advantages include a highly intuitive, web-based interface; Online authoring, editing and access tools; Intelligent publishing etc.
Google Docs: Google Presentations another web based tool, may not be the most feature packed or whiz-bang presentation creation tool around, but with several essential features, it definitely earns a respectful mention here. It is free, web-based, and offers the same dependable cloud-based backup and work-anywhere convenience that you’ve come to expect from Google products. You can share your work, collaborate, work on it from any web browser, and pull from the thousands of templates available in Google’s vast public templates pool.
SlideCart: Soon to be launched, seems to be an impressive foray into a latent market ready to use graphics and illustrations that can help you save time and effort while creating presentations. This treasure trove of templatized graphics available online is designed to cater to anyone who wants to create a unique presentation quickly – be it for personal or corporate messaging. If you have been looking for ways and means by which you can create presentations in a captivating way, ready to use library of PowerPoint based graphics, illustrations and templates from SlideCart can help you achieve your goal easily. With just a few clicks, you can create an impressive slideshow or PowerPoint presentation using the resources available online. All you have to do is just download the graphics that suit your requirements. And Yes, they allow you to download a single slide – so just pick and choose. No need to buy a bundle of 12-15 slides on the same topic, when what you need are only a couple. The slides are fully editable in MS PowerPoint