Thursday, 19 January 2017

Best Animation Company in India for Animation & Presentation


We’re PitchWorx, a creative design and animation company comprising of a team of young design addicts with a background in business management. We push the limits of our creativity to bring you visually compelling business stories in the form of business presentations, infographics, animation videos and interactive UI designs.
Our highly skilled team has handled clients from all around the world – from small startups to Fortune 500 companies. Irrespective of whether you’re pitching to investors or trying to win clients or promote your brand in this increasingly competitive world, we at
PitchWorx ensure that we take your company’s strategic intent and turn them into compelling and narrative visuals with a strong audience oriented messaging.
We bring in over 50,000 design hours across various industries and functions alongside our degrees in business management – a dimension which most other designers lack! Our customers entrust us with their ideas and information and we listen, grasp and produce the messaging right. See your ideas come to life with PitchWorx! Contact us now and win more.


We are not just great presentation designers but we bring in over 25,000 hours of presentation design experience across industries! Whether you need a presentation for training purposes, introducing new products, communicating operations results, building an investor pitch or discussing corporate strategy, we are just around the corner. We tailor pitches, that set you apart from your competition and propel your business/career to the next level.

At PitchWorx we grasp your business ideas and translate them into animated explainer videos that tell your stories. Our clients come to us with challenging concepts that we work on, irrespective of whether it’s for a product, a new venture or for presumably anything that’s tough to explain! We unleash our creative side, working in tandem over cups of coffee to deliver the final product, i.e your business story.

We at PitchWorx take complex data and simplify them through beautifully crafted visuals. We study your content, add illustrative visuals and render your data easy to understand. Our creative design team is adept at creating both static and dynamic/animated infographics, helping brands communicate in a more powerful manner! In short, we give data visualization a new meaning altogether!

Our services help people, technology and brands connect. We create website designs, UI designs and also work with corporate branding that includes creating logos, brochures and business cards. The overall mantra is to keep it fresh, fun and interactive.

THIS IS PITCHWORX

Here’s an animated video about who we are and what we do. It focuses on our primary services namely: Presentations, Animation, Infographics and UI & Branding.

Wednesday, 18 January 2017

5 Predictions for animated marketing videos in 2017


Explainer video should be a part of your next marketing strategy as it’s reach is kickass. There’s no way you can engage website visitors better and increase click-through rates.
Because of their growing popularity in digital marketing campaigns, the future of these videos look bright. But just putting a lot of creativity in video creation is not enough. The world of digital marketing is demanding in terms of freshness and changes in the way the videos are marketed.
Based on this, we’ve made the following predictions for you to keep in mind be churn out the best explainer videos in the year 2017.

1. Whiteboard animation is no more popular:

Whiteboard animation was once a very popular, with it is innovativeness and freshness lent to regular Explainer video. The whole idea of a blank whiteboard transforming, growing and evolving into a fully formed product was fascinating and unique. But then, every innovation has a shelf-life. Like any other trend, everybody started doing whiteboard animation. There’s always a caution that comes with this style. If it’s a badly done one then it can cost a lot to your brand and product. And to be truthful, viewers are tired and there’s no single viral whiteboard explainer video that has gone viral recently… let’s hope we see them rise again.

2. 3D – The new way to go:

The future of animation looks capsuled in 3D. Due to the rise in demand in explainer video services, 3D has become both better looking and affordable than ever before. Some of the business concepts only look good in 3D than others. 3D animation helps you create a lifelike prototype of your vision. It’s strength lies in how throughout the video you’ll see every object interacts with others just like it would in real life. Any product can come alive with 3D animation. This gives a preview to the viewers what the product is all about before it exists in real life.

3. Make changes in a video based on different platforms:

It’s not a good idea to create a single video and use it across all online platforms. Here’s why… users are served in different ways in each of these online platform. For instance, on your website, your best explainer video can be 60-120 seconds, or even more. But when we talk about a more popular online platform like Facebook, the focus of the user is not constricted to your video alone, but on a 10 different things on his feed. So, to maximise your video’s effectiveness, tailor it to platform it’s showcased on. Some explainer video companies understand well and hence create short and sweet videos for various online platforms. These short videos immediately convey the core message to their audiences.

4. Mobile-friendly design:

Today most of the online viewers are using mobile devices. So, while creating an animated explainer video, this has to be taken into account. You may have an engaging, informative video, but if it fails to create the same impression on the smartphone, you have lost a major chunk of audience! For the mobile version, The text of the video needs to be big, bold, and to the point. Text heavy video do not work at all, each screen of text should have 3 to 5 words arranged in a clear way.

5. Use elements from your video in other campaigns:

If you have created an animation explainer video with a character that represents your brand, you can also use the same for other marketing campaigns to get as much value out of it as possible. The mascot can be used for presentations, and other marketing collaterals. This will greatly help your customers identify your brand easily and it’s campaigns.
To sum up we can say that you should definitely incorporate animated marketing videos to your upcoming marketing strategy in 2017. PitchWorx specializes in producing high converting explainer videos for business and help you cut through the clutter.

Tuesday, 17 January 2017

Animation Videos a Guaranteed Way to Boost Your Business Conversion Rate



Search ranks on any website determined by the number of visitors, is one of the major reasons why online videos popularity is increasing by the day. Explainer videos have boomed in the recent years, making it a perfect marketing tool. Conversion rate optimization of your search ads, landing pages, and overall website design plays a key role to boost business.To put it more simplistically, the goal is to draw a highest possible percentage of visitors to your site.
When you think about conversion rate optimization, it’s tempting to fiddle around with buttons and forms and other design elements to make or break the sale by getting the right visitors to your site.
What better way to stir it up than videos?
According to surveys, people are more likely to buy a product once they see an explainer animation video. They help budding business owners keep a tally of how many visitors on their site can become potential customers.
Animation videos have an edge over any other strategy to boost Conversion rates! Here’s how:
A tailored video is an engaging way to captivate your audience immediately and tell them about your product or service. Whether the video is viewed in your landing page or on a streaming site or uploaded on one of your social sites, with the right content and style chances of retaining your key consumers multiplies.
Web browsers are swamped with information, and they will stop at only those that grab their attention. Animation videos give you that extra edge when targeting consumers. This approach makes you a stand out in hard-as-nails competition.
Static images or blobs of texts fail to conduct the core purpose of your product. Whereas, a product shown in a video gives customers a better idea if the product is suitable to their needs. This, in turn alleviates anxiety, conclusively increasing conversion!
Not only are these videos likely to be entirely consumed retaining all the information, they are entertaining and highly impressive. Interesting animated videos are one of the most shareable type of online content making these videos most likely to go viral! The more creative, emotional, thought-provoking the video, higher the chances of conversion rates to hike several notches.
Apart from being an advertising tool these animated videos help showcase a company’s  history and can come across as an educational video too. The customers can be more excited about your product when they know the motivation behind it or how it came to be. They also act as an excellent medium to tell your business’ story and communicate unequivocally with the audience!
So make an animated video now and clinch that extra edge in the market boosting your conversion rate all the way! Animation video definitely the Way To Go!

Monday, 16 January 2017

Should we use Custom infographic Design as a Tool to Fetch Web Traffic?


A search for a compact way to interpret data and represent it in a visually appealing manner brought me to a blessed landmark solution – Custom Infographics Design. A great medium of communication of any possibly thinkable information. Here we are talking about vast data ranging from representation of earnings to ideas, and innovative resume of a graphic designer and most importantly, a successful content management approach multiplying the online visibility of a website.
It's easily shareable,
Helps spawn inbound links to your website.

So how do you go about creating one? This post today reveals 5 tips to make an entry into the world of Infographics!
The primary function of an infographic is presenting information soaked in creativity and in a unique fashion. However, that does not by any chance mean a lack in content creation which the customers are in search for. An infographic must contain content that’s real and provide good knowledge on the related topics.
Before starting any project, generally its crucial to research on a topic well. The same applies in Custom Infographics creation. The information going out needs to be absolutely useful. An infographic that’s informative and also high on attractive quotient is always a big hit! A fact finder that delivers relevant information to its audience.
Yes! Let creativity burst and create an awesome design that readers find irresistible to share and appreciate. A number of infographics are on Statistics. Don’t limit yourself there. Try to use real time facts and figures, pie charts, lines and bar graphs even quotes to create a visual treat! That’s how your Infographic will fetch congested traffic!
An Infographic has the potential of going more viral than presentations. A great one continuously gets reposted by webmasters across the web. Including an embed code saves webmasters hesitation to use your content for other purposes, in turn allowing your Infographic go Viral! Just add an embed code at the end that points to your original post.
One of the easiest and engaging way to increase your post’s reach is to take out stats and quotes and from the infographic and include them as Twitter-ready text descriptions giving people a chance to tweet your content. This way your Infographic reaches out to millions originally and most effectively!
Read also : Beginner’s guide to create custom Infographic Design  to narrate your story, make it beautiful and share it beyond!

Sunday, 15 January 2017

The Power of Animation Videos in Advertising


Animation undoubtedly has the power to enliven ideas, turning them into something so spectacular that it engages the audience like nothing else. The development of animation videos, right from silent cartoons, to present day “motion graphics” has led to its integration with the advertising industry.

Let’s go through the history of animation in advertising:

Back in the “Great Depression” era of the 1930s, advertising was mainly dominated by theatrical broadcasts that featured people cajoling you into buying a product. Animation was still in its nascent stages and was reserved for comic strips and skits. It wasn’t till the late 1940’s that people began to realize the potential of animation in the advertising spectrum. The first animated advertisement is still a debated topic, though catalogues of history suggest a stop motion video called “Matches an Appeal” surfaced as the very first instance of animated advertising. The video was aimed at collecting donations to send matches to troops. It was also hailed as one of the earliest examples of an animated film.
The growing popularity of televisions sets gave advertising and animation a new leverage. Adverts were now direct-to-home and were more accessible. Following this, companies started spending more money and advertising became a specialized discipline. What triggered the rise of animation in advertising was the fact that companies were always on the lookout for doing something out of the ordinary; and character animation became the chariot for it. Stop motion, for instance gave a new dimension for advertisers to exploit. It gave the product, a personality of its own!

Why fuse animation with advertising?

In the words of marketing proponent Jon White, “what brands may give up in physical emotional engagement can be more than overcome through the flexibility, creativity and scope that animation can offer you”.
Animation offers a broad canvas for work and execution. Engaging stories can thus be told, succinctly with the help of character modelling.

Successful use of animation:

If a picture is worth a thousand words; an animated stream of pictures is worth loads more! Many brands have been successful to be associated with their mascot characters For instance, the only thing that comes to your mind upon seeing the familiar green robot is “Android”! That’s exactly the power that a powerful animated character exercises on your advertising efforts. It helps positions your brand in the minds of the consumers with a far-reaching effect.

How to ensure your strategy is successful?

Animation not only engages users, it delivers powerful messages! An animation advertisement helps turn your message into a visually compelling narrative that makes it easy for you to send out the right message with the right “packaging”. It requires great thought to strike a chord with the audience using the right messaging. There are several ways in which animation can be done; constrained by budget. Big advertising campaigns that operate on elaborate storyboards often rely on big production houses to deliver their visual narratives.
However, irrespective of whether you spend big or little on your advertisements, effectiveness is the key! Advertisements should elicit desired results of audience engagement and subtly place your product in their minds. Animation videos if used well, can make the difference in all your advertising efforts!

Leaving you with three powerful advertisements that harnessed the power of animations:

Saturday, 14 January 2017

Best Animation Company in India for Animation, Presentation, Graphics

We’re PitchWorx, a creative design and animation company comprising of a team of young design addicts with a background in business management. We push the limits of our creativity to bring you visually compelling business stories in the form of business presentations, infographics, animation videos and interactive UI designs. 
Our highly skilled team has handled clients from all around the world – from small startups to Fortune 500 companies. Irrespective of whether you’re pitching to investors or trying to win clients or promote your brand in this increasingly competitive world, we at
PitchWorx ensure that we take your company’s strategic intent and turn them into compelling and narrative visuals with a strong audience oriented messaging.
We bring in over 50,000 design hours across various industries and functions alongside our degrees in business management – a dimension which most other designers lack! Our customers entrust us with their ideas and information and we listen, grasp and produce the messaging right. See your ideas come to life with PitchWorx! Contact us now and win more.

We are not just great presentation designers but we bring in over 25,000 hours of presentation design experience across industries! Whether you need a presentation for training purposes, introducing new products, communicating operations results, building an investor pitch or discussing corporate strategy, we are just around the corner. We tailor pitches, that set you apart from your competition and propel your business/career to the next level.

At PitchWorx we grasp your business ideas and translate them into animated explainer videos that tell your stories. Our clients come to us with challenging concepts that we work on, irrespective of whether it’s for a product, a new venture or for presumably anything that’s tough to explain! We unleash our creative side, working in tandem over cups of coffee to deliver the final product, i.e your business story.

We at PitchWorx take complex data and simplify them through beautifully crafted visuals. We study your content, add illustrative visuals and render your data easy to understand. Our creative design team is adept at creating both static and dynamic/animated infographics, helping brands communicate in a more powerful manner! In short, we give data visualization a new meaning altogether!

Our services help people, technology and brands connect. We create website designs, UI designs and also work with corporate branding that includes creating logos, brochures and business cards. The overall mantra is to keep it fresh, fun and interactive.

Thursday, 12 January 2017

Reasons Why Your Infographic designs Flop


A great design is capable of narrating a compelling visual story! It’s something that immediately catches the eye and prompts further reading. Many businesses all over the world make use of infographics to “up their game” to the next level. An infographic is simply data visualization that aims at explaining complex data with ease; thereby adding value in the form of a great design. This renders information easy to understand and digest.
Infographics are an integral part of marketing and many companies have successfully deployed them as part of their branding strategy. Here’s how infographic designs are beneficial to your business:
  1. They enhance brand advocacy
  2. They are easily shareable, making your business seen
  3. They drive more traffic to your website
While infographics may seem easy to create, they’re often the trickiest part of marketing. Here are a few don’ts that need to be followed while creating infographics:
1. Don’t make it huge
Infographics that are data heavy are a strict no-no. Instead, as a designer/marketer you should focus on infographics that succinctly present data.
You want your infographic designs to stay consistent in terms of textual distribution and design. That’s why you shouldn’t go about splattering color that ends up distracting viewers from grasping information (which is the real intent behind infographics)
Don’t make a cliffhanger out of your infographics! It’s meant to effectively communicate with your audience. Explain everything succinctly as you go about designing your visual narrative.