Thursday, 20 April 2017

Background score and Its importance in explainer videos

Music is something we all love, appreciation for which is ingrained in us since the time we’re born till the time we die. Expression of thoughts is supported by music, so is a display of passion! Music has the power to move, motivate and steer people into action; to the extent that even advertisements feature the choicest selection of music to drive sales.
In today’s world, it is difficult to imagine advertisements without a background score to support it. Every ad you see on television harnesses the power of music to subconsciously “grab audience attention”. There have been instances of advertisements having gone on to become viral, solely because of their selection of narration backed by good background music.
Even your explainer video needs a good selection of background score, just to keep things ticking! This is why many companies that invest in explainer videos ensure that the music sets the mood for the narrative. When an explainer video is made, it follows a holistic approach paying equal attention to the script, characters,  voice-over narration and last but not the least “a good background piece of music” (to ensure that all the above fall in place).
Would you ever play a video game that is devoid of background music or sound effects? I presume not unless you’re one of those silent movie era buffs! Similarly, an explainer video that has a good instrumental piece to fill the void immediately gets more takers! Music is critical to enhancing the overall impact of your explainer videos and viewers need it so that they end up being informed and entertained at the same time.
While the prime focus of an explainer video is to succinctly explain your product/service/idea; it also aims at subtly adding an element of fun so that your video garners rave reviews from the masses. The sound is not added to take the focus away from the message; rather it succors in creating an overall impact in tune with the message you’re trying to relay to the audience members.
But how to choose the right background score for your explainer video?
In order to know that, it’s essential to scan your customers and their demographics. If you have to offer a product that would appeal only to the corporate, you’re more likely to choose a formal overtone for your video. On the other hand, if you’re targeting the youth, an upbeat theme is what is essential for you to deliver an impact with your animation video. Ensure that the music doesn’t take away the focus from the message. It should complement your visual story!

Wednesday, 19 April 2017

What impact does an animated explainer video have on your Google ranking

The value of attracting visitors to your website diminishes considerably if people don’t stay on it for more than a few seconds. So no matter how eye-pleasing your web display may be, if it doesn’t hold visitors then all goes for a toss.
Well, here’s the truth: a custom animated explainer video can help you demonstrate your business idea in an effective, informative, educational and engaging way. And the topic of the day: it can help you boost your online visibility and improve your position in Google’s rankings. Not a bad place to start right?

Time-on-page increased

Just by embedding a marketing video above the fold in your home page, or somewhere on the landing page, the average visit time gets increased by 1 minute! This is good news, as Google considers the time-on-page rate as one of the indicators to measure the relevance of your site. Not to mention, it can tell you a lot about user’s content engagement.

Keeps your visitors engaged

Animated explainer videos run high on engagement factor, especially if they’re customized for a respective set of target audience: if you weave a catchy and persuasive story that makes them feel identified with, you’ll succeed at captivating their attention instantly. Also, if you incorporate the right Call to Actions, you can guide the visitors to keep on surfing the site, and this in complete support of your Google ranking position.

Boost in google and you tube’s position

A high-quality video provides an audience with useful information and that is optimized for SEO, your efforts will also improve your ranking position in the two most dominant search engines in the web world: Google (what this article is dedicated to) and Youtube. And this the best thing that can happen to your site as it will open whole new doors of reach and visibility expansions. By including the right Call-to-Action’s and links you can as you can easily drive traffic to your website with animated explainer videos.

Final thoughts

SEO and animated explainer videos go hand-in-hand in online marketing. The job of a killer animated video is not only to make your site/page more attractive but also to engage your visitors, make them stay longer and lead them toward following the conversion funnel. Work out a full proof strategy for YouTube and Google SEO optimization. This will give your website the required visibility you need to leave a mark on the web. 
And lastly, always keep in mind that your SEO efforts are the main ingredient for an all-time high marketing campaign that leads to the actual goal – Sales! And, that’s why animated explainer videos are the key catalysts to reach there.

Tuesday, 18 April 2017

Stages an animated video goes through before it gets life

The pace with which the business world is expanding, more creativity is gradually coming in. These days people no more use those boring slides to convey about their product. Even if they do, they are decreasing day by day. Animated video services are through a little costly, yet it’s totally worth investing in them. And let’s face it, animated videos have been our buddy since the time we were little ones. Well, it would be a treat to see a corporate animated explainer video. However, have you ever wondered the challenging work that the companies go through while you sit back and relish those animated videos? Well, let us now go through the various stages that the idea goes through before it becomes an animated explainer video.


This is the first and the most crucial stage. A stage where an idea meets a story. A short, crisp and fun script with all the essential elements is what which does all the trick. You need to make the audience believe in your idea, keep them engaged and something with which they can relate. Keeping this in mind, the script writer forms a very persuasive script.


After the script gets the formal approval, a storyboard is sketched that shows how the final video will move scene by scene. It’s a hand drawn the sketch of the characters and images that would soon land in graphics stage. With this, you get a pre-visualization of the video that is soon going to be completed.


With the script and the storyboard ready, now your soon to be animated explainer video, will move towards the voice over the stage. To get proper attention, a suitable voice over is equally important as the rest. A wrong tone or a voice would just take seconds to ruin all the challenging work you have been putting so far. It’s best to send few best samples of voice over artists to the clients so that they choose the best.


This stage gives the corporate explainer video that vibrant and lively feel. The sketches at the storyboard stage are given a shape and filled with colors that give an appealing and a stunning look to the animated explainer video. Keep the graphics simple. Too much of graphics can disrupt the entire message of the video. With this, now the video is ready to breathe in the next step.


It is the longest of the entire process. And why wouldn’t be? Doesn’t it take a time to give life to something? The animation does the same. The time is taken by this process also depends on the length of the voice over. After this stage, the animated explainer video is ready for movements.


Have you ever wondered what makes you attentive towards a particular song or a video? Yes, lyrics do play an important role, but it also depends upon the sound effect. It creates the mood and feels that makes our brain active. An active mood is important to understand the complexities of the product shown in the video. With this stage, the animated explainer video is ready for marketing.


Yeah! it’s almost done. Now the animated explainer video is in its complete form and ready to be delivered to the client’s door. With this stage, the corporate explainer video reaches the market and is ready to grant you the fortune.


Don’t you want to improve your Google ranking? Now that you have an explainer video for your product, you have a higher chance to improve your site’s Google ranking and also increase conversion rates. The only thing you need to do is share on various social media platforms. Sharing more and more might also increase the chance of the video getting viral which may work in your favor. With this done, you may sit back, relax and enjoy a cup of tea.
So, are you ready to adopt a new marketing tool and invest in an animated explainer video service? It’s time to give up the old-school presentation method and give a fresh start to your business by investing in a good video animation services. All you need is to find a standard animation company keeping your budget in mind and start investing in it. Good luck!

Monday, 17 April 2017

How to design a stand out corporate presentation

How often have you sat through ineffectively outlined PowerPoint presentations that were exhausting, jumbled and diverting? Probably way too much!
The uplifting news is: You don’t have to be an expert designer to design out-of-the-box presentations. For making a corporate presentation in PowerPoint, Keynote, or elsewhere, here are 5 simple design tips that’ll help you make your presentation a stand-out.
Never Use a Built-In Template
Regardless of how sweet and gratifying it looks, or the amount of time they will spare you if you want to awe your audience always use a unique presentation design. It’s not that these templates don’t look good or are inadequately composed. But the chances are that people have seen the template before, so you tend to associate yourself with last presentations other than being exceptional. In addition, they also tend to show a lack of effort on your part. You need to put in effort on every part of your presentation, including the style in which it’s going to be presented.
These built- in templates should be viewed as a LAST RESORT instead of a GO-TO-METHOD!
Maintain Simple Graphics

Presentations should be secondary to what you’re actually presenting. Applying pictures for purely decorative purpose actually, weakens your presentation. Add-on graphics is sometimes very distracting and avoidable.They pose problems if used excessively. Presenters who throw graphics randomly on slides, for no purpose other than filling empty spaces, sidetracking viewers and leaving them with a subconscious sense kinda like, “ FIRE” over and over when there are no flames. Your presentation’s beauty should lie in its clarity, keeping the icons simple line drawings that convey simple messages.
Bank on the Power of Great Photography
Graphics incorporated in your presentation, undoubtedly help to communicate data and facts, but Photographs do something else. They can visually evoke the emotions and styles you want to accomplish. One of the best way to make your presentation look awesome. Pictures communicate at levels beyond the descriptive possibilities of words and bathe the brain in much desired visual stimulation. Choosing the right images, and using them in the right ways greatly impacts your effectiveness. They can convey you on an excursion to a better place!
Keep your Body Fonts Basic and Readable
This one’s pretty known to experienced designers, but can be a little tricky for amateurs. Stick to traditional san serif fonts, ( Helvetica, Tahoma, Verdana ), which are easier to read on screen. Other than these safe choices, if you want to be a little experimental and add more typographic personality, try exploring Google Fonts. Try to stick with one text style, or pick two at the most. Fonts have different personalities and emotional impacts, so check the font matches with the tone, reason, and substance of your presentation.
Stick to a Basic Color Scheme
Consider your color scheme as the ambient melodies of a motion picture – a few instruments played well incongruity to help the story. A well-balanced color scheme has harmony and is internally consistent, yet it doesn’t distract you from the information you are presenting.
Lastly, your presentation should look as fresh as your idea. Follow these steps and create your own stand out presentations!

9 Business Presentation Tools That You Should Check Out

‘Microsoft PowerPoint’- that’s the name hits your mind, when your boss asks you to make a corporate presentation to a client. MS PowerPoint is no doubt a worthy presentation software, yet with the advancement of the corporate world, you need to think beyond simple PowerPoint slides. Let us now see what presentation design companies have to offer you, to make your presentation a wow.


If you are a job seeker or a startup company, then Pitcherific should be one of your top choices. It offers you a variety of templates particularly designed for pitching investors. All you need to do is, choose a template, specify how long your pitch is and get started. The best part is that it offers you rehearsing platform until you are perfect with your presentation. Just click “Practice” and practice until you are confident enough to deliver the final one.


A cloud-based business presentation tool which follows “no techno design” trend. From creating infographics, presentations to reports resumes product ads or even banners you can do it all. It comes packed with beautiful slides layouts that help you make your presentation design look better. Visme is free for the first three projects and then its $7 a month. The best part is that once you are done with your presentation, you have the option to either present it online or you may download and copy paste on PowerPoint and then present it. You can also share it on social media or online as an URL.


It is another cloud-based business presentation tool which comes packed with professionally looking designed templates plus engaging images and videos. On Prezi, rather than moving slide by slide, you get to interact with the various elements on a virtual canvas thereby making it more interactive and memorable for the audience. So what are you waiting for? Make your presentation a “wow” by investing in a good presentation design company.


Free to use, audience-centric than a consumer or a commercial-centric, Slide Share offers a slide sharing platform for the global community. The social media option available allows you to like, comment, share as well as a profile view. It also gives you the option of inserting their files in blogs, websites as well as share on a various social media platform. So if you are looking for a large audience, then go to Slide Share. Also if you are looking for good presentation design ideas, then Slide Share’s platform is for you.


A cloud-based, robust presentation tool which allows users to create, share and edit their work with anyone even when there is no internet connection. It comes packed with varieties of free presentation themes which sparkle up your presentation. Best part? Changes are saved on its own. You can even see the older versions date wise along with the one who made the changes.


If you want to share your PowerPoint slides, then you definitely need to check out author stream. It allows social media sharing, both public and private with password protection so that only those you want, can view it. It is also a video presentation maker that converts your PowerPoint slides into videos so that you can upload it to YouTube or Vimeo.


All I can say about this software that it can make your work easy. You simply need to choose your images and Video Scribe will create whiteboard style animation videos with no design or a technical know how. This video presentation maker is available on a seven-day free trial. So go check out Video Scribe and start creating outstanding corporate presentations.


A video presentation maker that recreates ‘high end’ lives presentations by combining slides and videos. With Zentation, you can create a virtual presentation in just three steps. You just need to upload the video of the presenter and upload the PowerPoint presentation and finally sync both files. That’s all you need to do.


Compatible only with iOS or Mac devices, this software comes packed with its own set of Photoshop elements such as “image palettes” to make your presentation a memorable one. The best part of this software is that you can access your presentation anywhere i.e. on any Mac or PC browser. The only thing you need to do is, just sign in to, open Keynote and get started with your work.
By this time you must be well versed about the alternatives that we have other than Microsoft PowerPoint. So what are you waiting for? Get in touch with a good presentation design company, create your engaging corporate presentation and win over your clients!

Sunday, 16 April 2017

How Animated Explainer Videos do More Business

By describing what a business does the sole objective of an animated explainer video is not just spreading the brand’s message but also help to close in more business. Why is so much effort put into making the videos clear, crisp, and real attention grabbers? Well, the answer is simple “to make more profit.”
These marketing videos are the real reason why website visitors actually turn into actual customers. Here’s how animated explainer videos do the trick:
If your brand’s explainer video is presented as a sales deck in the market then it’s not going to work. Instead, it should work as an introduction to your brand. The vital message to be conveyed in the video should be directly spoken out to the target audience coming to visit your website.
After watching your company’s animated explainer video, the visitors should have an absolutely clear understanding of what you’re offering them and what is the first step towards making the purchase. If the audience feels highly compelled to buy your product/service, then they should be able to do it without any hassle. For that, you need to end the explainer videos with a strong call-to-action.

Video analytics tools are highly significant when it comes to knowing more about the visitors visiting the websites. With the help of these metrics, you can detect how long the visitors watch the video and also what particular section is preferred.

You can collect and detect this data and narrow down the visitors who are most interested in your product. This is how they get converted into actual customers.
Tracking information is one of the greatest benefits of having animated explainer videos. As mentioned already, it is highly useful in obtaining data on an individual level from the audience. But where it’s real power lies is in the integration with CRM (customer relation management). This will enable you to transform engagement data into individual lead records.
This helps in configuring a video-viewing history record, based on per-lead. This is simply, the record of the time spent by the viewer on your explainer video and what particular sections they’re particularly interested in. This way you can actually keep a detailed record of the leads with the biggest potential. When these potentials are closely narrowed down, then you can
design strategies keeping in mind their interest. This result in sharper focus and you will also be able to save money.

Animated explainer videos are powerful marketing tools. Use them wisely and apply the above-given advice to clench in more business deals.

Thursday, 13 April 2017

HFFR wires - A benchmark for domestic and industrial wiring! Be Firesafe. Always

Did the fire news at your friend’s office just ruin your day? And did that happen because you think you might be the next target? And worse, you have no idea what to do? Well, don’t get distressed if you answered YES. We understand your concern and that’s why we are here to detail you about your ‘other wiring option.’
It’s a well-known fact that ordinary wires, particularly PVC wires, emit dense smoke when in contact with fire. This smoke is very dangerous to humanity in terms of health. It produces cancer-causing gasses which are toxic to our system. And you know what’s worse? It reduces visibility in the atmosphere which further induces panic among the victims. Reduced visibility plus the dense smoke, is alone enough to suffocate everyone trapped inside and thus end millions of innocent lives.
Well, what if we say you have a chance to save your life against PVC wires? Yes, you heard us right. It's time for you to upgrade to Halogen free wires. The next generation, heat resistant and lead-free cables, that release low to no toxic halogen when in contact with fire. Halogen free wires with its non-toxic feature are gaining popularity among the public sector housing as well as the major industries. With its proven and well-engineered feature, these cables with its priority to safety have become the major focus of the wiring industry. Not just this, it is also increasingly becoming the first choice of areas such as aircraft, rail, and construction. Let us now look into the major features of Halogen free wires that make it a life saver.
Safety is the first thing that comes to our mind when we talk of wiring. And nothing can beat Halogen free wires when it comes to safety. These wires come without highly reactive elements of Halogen family such as Fluorine, Bromine, Astatine, Iodine and Chlorine which emit toxic fumes when burned. Because of this, many manufacturers are moving towards Halogen free wires.
The low to no smoke feature of Halogen free wires ensures greater visibility in the atmosphere. Greater visibility means you get a greater chance to exit from the fire spot thus saving yours as well as lives of others. Also, it's heat resistant and lead-free features relieve you of all your worries about that expensive equipment in case of a fire.
Environmental concerns are growing day by day. Every product that is manufactured today, is developed keeping in mind its eco- friendly nature. Same goes with the wiring industry. With the introduction of Halogen free wires, you need not worry about its harmful effect in the atmosphere. Easier to dispose of and it's 100% bio-degradable nature, (yes 100%) ensures you tension free usage of the wires unlike the other forms of wiring which when disposed of can pose a threat to the environment.
So, by now you must have got a detailed idea of how PVC wires are an enemy to your precious life. And also, how Halogen free wires can be your real savior! You have got one precious life. And I am sure you don’t want to risk it to PVC wires. So don’t wait. Start using Halogen free wires today and take a step forward in making your life safer.